CTV: Quantifying Non-Performance In Performance Media by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2024 Connected television (CTV) took on a vibe of performance media as it matured, with more ad dollars flowing into the channel despite slowing growth in the years to come. U.S. brands are forecast to spend more than $28 billion in 2024, … Continue reading CTV: Quantifying Non-Performance In Performance Media
August 09, 2024 Tech and media layoffs August 2024 update: Paramount Global, Dell, LegalZoom, Axios cut jobs A number of high-profile firms in the tech and media sectors are significantly reducing their workforces. Here’s what to know. BY Michael Grothaus It hasn’t been a good month for job security in the media and tech industries as … Continue reading Tech and media layoffs August 2024 update: Paramount Global, Dell, LegalZoom, Axios cut jobs
CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. Chris Wood on August 8, 2024 Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ … Continue reading Retail media networks and advertisers going from guesswork to growth
Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant. Chris Wood on August 1, 2024 This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is … Continue reading Experian rolls out retail media network solution
How One Ad, Data Expert Intends To Change Retail Media by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2024 AI-supported incrementality will become a bigger focus for retail media, because it will more easily identify the parts of campaign programs that work and parts that do not. “Before the end of this year, we will … Continue reading How One Ad, Data Expert Intends To Change Retail Media
July 12, 2024 Beastie Boys sue Chili’s owner for using ‘Sabotage’ in social media ads without permission ‘Sabotage’ was a single from the group’s 1994 album ‘Ill Communication’ and gained fame for its music video, a parody of 1970s television police dramas. BY Reuters The Beastie Boys have sued restaurant owner Brinker International in New York … Continue reading Beastie Boys sue Chili’s owner for using ‘Sabotage’ in social media ads without permission
Brands should have a clear game plan before entering this fragmented, often confusing space. Chris Wood on July 2, 2024 While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships … Continue reading 3 challenges for marketers as retail media networks evolve
June 20, 2024 N.Y. governor signs bill targeting ‘addictive’ suggested posts on social media feeds for kids Under the legislation, feeds on apps like TikTok and Instagram would be limited for people under age 18 to posts from accounts they follow, rather than content suggested by an automated algorithm. BY Associated Press New York Gov. Kathy … Continue reading N.Y. governor signs bill targeting ‘addictive’ suggested posts on social media feeds for kids
June 19, 2024 Why experts say we don’t need warning labels for social media platforms Research is divided on whether social media helps or hurts teens’ mental health. BY Chris Stokel-Walker Warning labels are put onto products that can seriously harm our health, like alcohol and tobacco. But the U.S. surgeon general wants to have a … Continue reading Why experts say we don’t need warning labels for social media platforms
US Surgeon General says that social media, like cigarettes, should come with warning labels But warning labels can’t happen without Congressional support. karissa bell Mon, Jun 17, 2024 NBC via Getty Images The US Surgeon General, Vivek Murthy, says that social media should come with warning labels about its potential health impacts much … Continue reading US Surgeon General says that social media, like cigarettes, should come with warning labels
