April 20, 2024 The TikTok ban misses the big picture: America’s social media literacy problem Americans’ sources of information have declined in quality, and the problem goes beyond any one social media platform. BY The Conversation The U.S. government moved closer to banning the video social media app TikTok after the House of Representatives attached the … Continue reading The TikTok ban misses the big picture: America’s social media literary problem
Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? Mike Pastore on April 19, 2024 It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket … Continue reading As lead gen grows on social media, marketers discuss what’s working
Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation by Laurie Sullivan , Staff Writer @lauriesullivan, April 16, 2024 Oliver Jacob, president of Frequence, says the 14-year-old software development company can now generate an actual omnichannel media plan in 2 minutes. The platform, which uses automation, also can produce the creative, execute the plan, and … Continue reading Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to. Chris Wood on April 5, 2024 This week, Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired … Continue reading Chase launches media network
March 26, 2024 Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works There’s an abundance of conservative-leaning political posts, voices of support for Trump, railing against immigration and President Joe Biden. BY Associated Press Former President Donald Trump launched his social media platform, Truth Social, in early 2022, after he was … Continue reading Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the best KPIs and optimal frequency for social media. MarTechBot on March 26, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how … Continue reading Social media KPIs and frequency: Best of the MarTechBot
March 21, 2024 A new generation of social media apps is helping people find ‘their people’ As larger social networks fracture, upstart platforms like Letterboxd, the Nudge, Spill, and Lex are pulling in users. BY Veronica Irwin The desire to feel supported, included, and in community with others, online or IRL, is universal. But many huge … Continue reading A new generation of social media apps is helping people find ‘their people’
Tech giant claims new features will increase efficiency and scale for retail media with self-service. Barry Schwartz on March 19, 2024 Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told … Continue reading Google Search Ads 360 gains retail media capabilities
March 13, 2024 Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide As the presidential election nears, ‘Murthy v. Missouri’ will have major implications for online discourse. BY Issie Lapowsky Government officials have been talking tough to Big Tech for years now. President Biden has … Continue reading Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide
As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news. Chris Wood on March 8, 2024 Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where they shop and how they consume media. And the distinction isn’t only between … Continue reading Political polarization reflected in voters’ shopping, media habits
