Mickie E Kennedy December 6, 2014 You’ve made sure to open up Facebook, Twitter, Pinterest, and other social media accounts you know will grow your business. You know these accounts will enhance your PR efforts by connecting you with millions of people around the world. However, while you were right in starting up these … Continue reading Why Descriptions Of Your Social Media Accounts Are Important
Peter Trapasso December 6, 2014 Current social media tips by two pros “The Art of Social Media: Power Tips for Power Users” by Guy Kawasaki and Peg Fitzpatrick is a good read that does not waste your time. Their advice is current and very accessible. I guarantee that beginners and social pros alike will learn … Continue reading Book Review: “The Art Of Social Media: Power Tips For Power Users”
By Gordon Geldenhuys December 05, 2014 Social media occupies a central role in today’s brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place that covers resourcing, objectives and execution for their social media platforms. Here are five best practices that we’ve seen deliver good results … Continue reading 5 ways to get the most out of your social media efforts
Ruxandra Mindruta December 4, 2014 With social media firmly established as the most popular web activity amongst mainstream users, consumers now make their purchasing decisions in a dramatically different way to how they did just a few years ago. Consumers share, advise, review, complain and compliment brands regarding their customer experiences across the web … Continue reading 6 Ways to Boost Your Customer Service on Social Media
Leslie Hughes December 3, 2014 This past year, I’ve re-connected with several friends I used to have frequent conversations with on Twitter. We all agree that this medium has changed significantly in a few short years. When many of us began adopting Twitter in 2007/2008, we collaboratively found a collaborative group of “strangers” who … Continue reading What Must Change In Social Media Marketing For 2015
Laura Donovan December 2, 2014 We get calls every day from business owners looking for websites or marketing and advertising help. Often they ask how they can get higher on Searches – increase their SEO or ask where to advertise and make sales. We are constantly telling them the importance of having a strong Social … Continue reading No More Excuses – It’s Time to Take Social Media Seriously
by Bernadette Coleman December 2nd, 2014 Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves using the magic phrase, “Open Sesame,” to enter the … Continue reading POEM – Paid, Owned, Earned Media – The “Open Sesame” of Content Marketing
Shelly Kramer December 1, 2014 Social media marketing is probably something that you’re engaged in, whether your business is large or small. But all too often people hand over set up and management of these valuable business assets to people who aren’t as qualified as they should be and/or they don’t protect their … Continue reading Your Brand’s Social Media Identity: How to Protect It
Rachel Miller December 1, 2014 My title is “Chief Listener” at Pipeliner CRM. What does that mean I do? I listen. To everything. I listen for emerging social business trends and signs of social media tool evolution. I listen to customers, partners, and influencers. I listen to startup CEO’s and VP’s at established companies. I’m … Continue reading Social Media Bots Have No Value
Miriam Hara November 30, 2014 Your business or brand has been an early adopter or late adopter on social media… good for you! It goes without saying that today social media is and should be part of any marketing and sales strategy mix and rightly so. Along with its popularity, from a marketing perspective, … Continue reading Social Media Profiling: A Marketing Must
