Jennifer Hanford November 29, 2014 Without a doubt, the right social media tool or tools can truly become a marketer’s best friend. The only problem? There are so many to choose from! If you’re prone to “Shiny Object Syndrome,” you may end up wasting more time trying out social media tools rather than saving … Continue reading Social Media Tools Marketers Can Be Thankful For
Tag Archives: Media
3 Lessons Learned From Musicians Rocking Social Media
Brian Honigman November 29, 2014 Apart from the futuristic sounds and imagery associated with Electronic Dance Music, artists in the genre are also taking a very forward-thinking approach to their use of social media. The reason artists have embraced social media so strongly is because that’s where their audience is. A recent study by … Continue reading 3 Lessons Learned From Musicians Rocking Social Media
Why I Love Social Media
Wendy Bryant-Beswick November 28, 2014 In 2009, my husband, a techie, told me, “You need to get on this Twitter thing – it’s going to be big.” I established a profile and started lightly tweeting. I then began experimenting using Twitter for marketing thought leadership and that’s when I got hooked – where else could … Continue reading Why I Love Social Media
Social Media Success: The Secret for a Small Business
Lukas Hardonk November 28, 2014 Nothing is more painful than arriving on the social media page of a business or its owner and seeing nothing but brand promotion. Viewing the same content is boring and redundant. Having an online presence beyond that of a website is crucial to any marketing campaign. That online presence, … Continue reading Social Media Success: The Secret for a Small Business
10 Ways To Avoid Social Media Perfectionism
Carol Stephen November 27, 2014 Lately I’ve been running into a few people who are such perfectionists about their social media that they believe everything has to be perfect before they can make a single tweet. They listen in on conversations, don’t participate in tweetchats, and endlessly wring their hands over posts. Meantime, their social … Continue reading 10 Ways To Avoid Social Media Perfectionism
Dear Santa: A Social Media Professional’s Wish List
Mandy Edwards November 27, 2014 My daughters have started to make their Christmas wish lists. Actually, they started back during the summer. Christmas is a time of year that evoke feelings of generosity and community, especially in the social media world. We have seen A LOT of changes, both good and bad, this past … Continue reading Dear Santa: A Social Media Professional’s Wish List
Uncovering The Capabilities Of Social Media Market Research
James Lovejoy November 27, 2014 Historically, brands have often performed market research with the aim that their strategic decisions could be based off more than just instinct. They’ve commissioned focus groups, consumer surveys or psychology experiments to answer a specific question that will help inform their choices. Each research technique bears its own benefits … Continue reading Uncovering The Capabilities Of Social Media Market Research
4 Reasons MSP Sales Reps Should Spend More Time on Social Media
Amber Cebull November 26, 2014 Social media is a bit of a black hole sometimes. You start with the best of intentions – connecting on LinkedIn with a new prospect, but somehow you always end up staring at a hilarious YouTube video that someone posted. As a result of our ADD ways, some … Continue reading 4 Reasons MSP Sales Reps Should Spend More Time on Social Media
How to Create an Effective Media Plan Using Digital Marketing
by Stephen Moyers November 26th, 2014 Is traditional advertising dead? For media planners, the simple answer is No. But the better answer is to borrow a Facebook relationship status it’s complicated. Digital marketing is still in its early stages, so a robust set of long-term, hard data doesn’t exist yet. However, the short-term … Continue reading How to Create an Effective Media Plan Using Digital Marketing
4 Tips for Managing Your Social Media Page – Engaging an Audience on Social Media
Brian Holdsworth November 24, 2014 Why is it that some social media pages have thousands of followers, while others struggle to get 30. We are constantly asking questions like this to improve our content and more effectively engage our audience. Although we admit we are not super stars in the social media world, we have … Continue reading 4 Tips for Managing Your Social Media Page – Engaging an Audience on Social Media
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