20 expert predictions: Here’s what successful marketers will do in 2019




  • From automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019.

    20 expert predictions: Here’s what successful marketers will do in 2019

    Mobile

    2019 mobile marketing predictions from industry veterans

    Augmented reality will continue to give marketers the ability to layer on data and computer generated graphics on top of video, photographs and day-to-day life through our phones.
    Aaron Strout

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    20 expert predictions: Here’s what successful marketers will do in 2019

    SEO

    2019 in search: Find your seamlessness

    Companies should focus on seamlessness across all channels, consolidate recurring tasks, leveraging data to build personalized experiences and instilling credibility in all aspects.
    Alexis Sanders

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    20 expert predictions: Here’s what successful marketers will do in 2019

    Martech

    AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond

    Smart CMOs aren’t concerned about the shiniest new kid on the block or getting the sexiest toys. They’re figuring out a stack with AI-powered tools in all the right places.
    Andy Betts

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    20 expert predictions: Here’s what successful marketers will do in 2019

    SEM

    Google Shopping is largest growth opportunity for most online retailers in 2019

    Brands need to be investing time and resources into feed management and proven campaign optimization tactics like query mapping.
    Andy Taylor

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    20 expert predictions: Here’s what successful marketers will do in 2019

    SEM

    ‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’

    When creating content, focus less on optimizing for keywords and more on optimizing for user experience.
    Brittany Page

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    20 expert predictions: Here’s what successful marketers will do in 2019

    Martech

    Digital marketing in 2019: Here’s where we’re headed this year

    With Facebook recently introducing AR ads — following the lead of Snapchat — we have only scratched the surface of what this technology can accomplish.
    Chris Loretto

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    20 expert predictions: Here’s what successful marketers will do in 2019

    Martech

    3 ways marketing AI will advance in 2019

    We’ll see experimental marketers embrace AI across additional programmatic channels, such as radio and direct mail, which will help drive further education, development and adoption across the martech ecosystem.
    David Dowhan

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    20 expert predictions: Here’s what successful marketers will do in 2019

    SEM

    Shopping ads for the small budget: Here’s what to expect in 2019

    I think we will see full integration of Google’s page crawling service into Google Merchant Center by the 2019 holidays. In other words, I think we’ll see the feed begin it’s gasping, final breaths.
    Kirk Williams

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    20 expert predictions: Here’s what successful marketers will do in 2019

    Email

    Email marketing trends to expect in 2019

    To maximize revenue from email marketing campaigns, marketers need to ensure they are sending relevant content to high quality value email subscribers and stop focusing on the total quantity of emails sent.
    Kyle Henderick

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    20 expert predictions: Here’s what successful marketers will do in 2019

    Analytics

    Want to create better experiences and brand loyalty? Lean on your data

    Now more than ever, consumers expect brands to understand them and treat engagements as evidence that they are committed to knowing them better as individuals.
    Nick Worth

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    20 expert predictions: Here’s what successful marketers will do in 2019

    Content

    10 trends in digital content for 2019: Management is vital to success

    Forward-thinking organizations will take full advantage of AI to learn behaviors around supporting and automating collaboration for various users and their unique content needs.
    Rick Jones

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    20 expert predictions: Here’s what successful marketers will do in 2019

    Martech

    Evolution of ad tech in 2019: Streaming services and content ownership

    Pros who understand digital media and programmatic advertising are already sought after, and the opportunities that will be created by Amazon’s HQ2 will only turn up the heat in the fight for talent.
    Rob Rasko

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    20 expert predictions: Here’s what successful marketers will do in 2019

    SEM

    Are ad-supported tiers too much temptation for Netflix or Prime Video to resist?

    Netflix would have to build an ad business from scratch, but it has already built one of the most sophisticated internal digital marketing teams and is one of the country’s largest advertisers.
    Ryan Kelly

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    20 expert predictions: Here’s what successful marketers will do in 2019

    Email

    4 1/2 predictions for marketers in 2019

    Marketers must get smarter about how we explain and implement and do things in a scalable way instead of buying a technology that just allows us to check a box in our reports to the directors of our companies.
    Ryan Phelan

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    20 expert predictions: Here’s what successful marketers will do in 2019

    Martech

    Hacking and phishing will increase in 2019: What digital marketers need to know

    Most of what we do on mobile devices is snappy and instinctive. So if a notification looks genuine, we only occasionally verify whether it could be a fake.
    Sam Bocetta

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    20 expert predictions: Here’s what successful marketers will do in 2019

    Paid Social

    Paid social requires sharpening your blade in 2019

    As the paid social avenues have grown, diversified and stumbled, there’s a growing awareness among advertisers about the perils of relying on last-click attribution.
    Susan Wenograd

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    20 expert predictions: Here’s what successful marketers will do in 2019

    SEO

    New ways to approach SEO in 2019: Accountability and customer experiences

    Consumers are not only looking to identify a product or service to meet their needs, they’re using search to learn everything they possibly can.
    Jim Yu

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    20 expert predictions: Here’s what successful marketers will do in 2019

    Analytics

    Data ownership is shifting so enterprises are stepping up their tech game

    Dynamic advertising media that addresses every user in a personalized way will increasingly liberate us from the same boring banner used in programmatic in the coming year.
    Julian Baring

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    20 expert predictions: Here’s what successful marketers will do in 2019

    B2B

    5 predictions for B2B marketing in 2019

    By integrating technologies such as CRM, marketing automation, and ABM platforms, marketers can start to share data across these applications.
    Peter Isaacson

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    20 expert predictions: Here’s what successful marketers will do in 2019

    ABM

    Planning for 2019: Can’t-fail ingredients for tastier ABM

    If it’s going to require too much training for your team to experience the value, you’re looking at a non-starter.
    John Steinert

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    About The Author

    Wendy Almeida is Third Door Media’s Community Editor, working with contributors for Search Engine Land, Marketing Land and MarTech Today. She has held content management roles in a range of organizations from daily newspapers and magazines to global nonprofits.

    Marketing Land – Internet Marketing News, Strategies & Tips

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