Spencer FriedmanFebruary 8, 2015 The use of social media to promote a business is an idea that has become extremely popular in recent years. Businesses both big and small have been creating accounts on Twitter, Facebook and Instagram in the hopes that they can create a strong digital presence, one which will help to separate … Continue reading Getting On Board with Social Media
Tag Archives: Media
10 Social Media Marketing Mistakes Businesses Must Avoid
Gary DekFebruary 8, 2015 Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated, there is no doubt that it … Continue reading 10 Social Media Marketing Mistakes Businesses Must Avoid
The Importance of Social Media Visuals (and How to Create Compelling Ones)
Kathryn WheelerFebruary 6, 2015 How many posts do you think your customers see on Facebook and Twitter every day? With over 2,460,000 pieces of content being shared every minute on Facebook alone, you can bet it’s a lot; and they likely won’t even click on half of the links shared. They’ll look past links that … Continue reading The Importance of Social Media Visuals (and How to Create Compelling Ones)
NowThis Shutters Website To Deliver Exclusively Via Social Media
The publisher of short-form, millennial-focused video clips will now only push content on third-party platforms. Martin Beck on February 6, 2015 Video news publisher NowThis has gone all-in on social media. Today it stripped its website of all content except for links to all the places where users can get its content. NowThis, founded in … Continue reading NowThis Shutters Website To Deliver Exclusively Via Social Media
Social Media or Digital Marketing? A Rose by Any Other Name?
Angela Hausman, PhDFebruary 6, 2015 If you’re a regular reader, maybe you’ve noticed a subtle (or not so subtle) shift from using the term “social media marketing” to “digital marketing”. This was a very conscious shift on my part, but is it simply semantics or does the shift show something more fundamental happening in this … Continue reading Social Media or Digital Marketing? A Rose by Any Other Name?
Back to Basics: Why Social Media?
Ken MuellerFebruary 6, 2015 As I speak to various business groups, business owners, and classes, I am constantly reminded that while this whole social media thing has been around a few years, and most people and businesses have seemingly jumped on board, there are still a lot of people who are behind the curve and … Continue reading Back to Basics: Why Social Media?
5 Brands With A Simply Striking Social Media Presence
Vishal PindoriyaFebruary 5, 2015 According to a study by Manta, 61 percent of small businesses don’t see a return on investment from their social media presence. But it isn’t for lack of effort. Of those surveyed, nearly 50 percent said they increased time spent on social media while only seven decreased their time. It’s easy … Continue reading 5 Brands With A Simply Striking Social Media Presence
Social Media: 7 Ways Your Business Can Connect With Locals
Want to Find Locals with Social Media? What is the first thing that someone looking for you would see if they looked for you online? Would they see a sadly abandoned account, and hear crickets? Would they get an ad telling them to sign up for a free newsletter? Would they hear an anthem from … Continue reading Social Media: 7 Ways Your Business Can Connect With Locals
Terrible Social Media Pitfalls to Avoid In 2015
Muhammad AzamFebruary 3, 2015 Are you a budding small business owner who has recently started off your new business? If you answered yes, you should be aware of the fact that the marketing and sales industry has drastically changed in the last 10 years. A decade ago, there was simply no existence of social media. But … Continue reading Terrible Social Media Pitfalls to Avoid In 2015
Rich Media Maturity: Where Is Your Site Experience?
Vebeka GuessFebruary 4, 2015 Digital marketing poses a series of logistical and technical challenges that seem to morph every day. Modern digital asset management programs offer the technology to meet many of these challenges, but it is a deep toolset that is best mastered one step at a time. As you move up to higher-level … Continue reading Rich Media Maturity: Where Is Your Site Experience?
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