by Adam Frankel March 19, 2016 Follow @FrankelInteractMarch 19, 2016 It might appear surprising that most social media strategies fail despite being crafted by experts. But on a second thought it doesn’t look surprising because success in social media optimization/marketing depends on connecting the dots, which most entrepreneurs fail to perform. A strategy is nothing … Continue reading Some Useful Tips to Increase the Efficiency of Your Social Media Campaign
As IDG’s first CMO, Josh London led the rebranding efforts for the company’s multiple websites, annual events and publications. Amy Gesenhues on March 18, 2016 ©IDG Communications, Inc. Photo contributed by Matthew Mikaelian. Last year, Josh London was named IDG’s first CMO. His inaugural task: overseeing a companywide rebrand that would impact IDG’s complete … Continue reading A CMO’s View: How IDG rebranded 100+ media properties
by William Comcowich March 18, 2016 Follow @CyberAlertMarch 18, 2016 More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of marketing executives use social media … Continue reading How to Gain Actionable Insights from Social Media Listening
by Andre W. Klein March 18, 2016 Follow @akleines2March 18, 2016 After you have you social media profiles up and running, you may forget to pay attention to your profiles. It is easy to do as you are focused on posting, tweeting, and uploading videos. However, in order to maintain a positive image on social … Continue reading Maintaining Your Social Media Profiles
by Olivier Choron March 17, 2016 Follow @purechannelappsMarch 17, 2016 Here industry leaders from Avalara, Xerox and social media expert Ian Moyse share their tips as to what they use social media for. What is social used for? Social listeningThe likes of Will Frei, Social Media Manager at Avalara uses social media to inform business … Continue reading What Do These Top Industry Experts Use Social Media For?
by Darnelle O’Brien March 17, 2016 Follow @thekissagencyMarch 17, 2016 If you’re using social media for business, you need to test and measure it. But as I’ve said before just because it’s hard to place a solid ROI figure on social media, doesn’t mean you can’t measure the effectiveness of social media. Don’t test and … Continue reading Test and Measure: The Golden Rule of Social Media
by Irene McConnell March 16, 2016March 16, 2016 If you’re like most high-performing professionals (especially at the senior management level), you’re probably used to having job opportunities fall into your lap. I wouldn’t be surprised if you told me that you didn’t need a resume to land your last job, or that you haven’t used … Continue reading How To Build A Highly Effective Personal Brand Using Social Media.
by Katerina Petropoulou March 16, 2016 Follow @kat_petropoulouMarch 16, 2016 There are different ways of defining success on social media. A large audience for example, is the one but not the only indicator of a successful brand. Other metrics of success could be traffic or leads generation, engagement, brand awareness or even sales. However, a … Continue reading What Makes Brands Really Successful On Social Media
by Pete Geoly March 16, 2016March 16, 2016 Digital technologies have fundamentally changed the way that information is shared and consumed—profoundly impacting the Information and Media industry. For the past 15 years, Information companies have been making the switch from print to digital. The switch has driven innovation in advertising, a convergence of content, software … Continue reading Customer Retention and Loyalty is Everything in the Information and Media Industry
by Joel Goldstein March 15, 2016 Follow @joelgoldsteinMarch 15, 2016 Businesses should always be looking for new ways to generate leads, and one of the best ways to do so is to utilize social media platforms. However, only 39% of B2B marketers are using Twitter and Facebook to generate leads! To start capturing leads on … Continue reading How to Generate Leads Through Social Media
