Making Social Media Management Simpler With Five Free Basic Tools Calendar / 06 Jan 2023 Companies are constantly evolving, looking for new ways to diversify their marketing strategies to attract new customers while managing effective engagement with their existing followers. The rise of social media, more than its traditional scope of practice, has meant … Continue reading Making Social Media Management Simpler With Five Free Basic Tools
Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience. Kim Davis on January 12, 2023 Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience. … Continue reading Salesforce announces retail media network innovations
Microsoft To Build Complete Omnichannel Retail Media Platform by Laurie Sullivan @lauriesullivan, January 10, 2023 Microsoft on Tuesday shared its vision to create the industry’s most complete omnichannel retail media technology stack supported by its PromoteIQ platform, which the company acquired in late 2019. The news announced ahead of the National Retail Federation conference, which takes place … Continue reading Microsoft To Build Complete Omnichannel Retail Media Platform
By Lizzy Lawrence December 18, 2022 Hulu works with some of the biggest stars in the world. Selena Gomez, one of the leads of Only Murders in the Building, has 364 million Instagram followers. Kim Kardashian of The Kardashians: 336 million Instagram followers. Fame and followers, though, don’t automatically turn into viewers. “Our talent … Continue reading Inside Hulu’s winning social media strategy
How To Stop Wasting Your Money In Retail Media by Kiri Masters , December 29, 2022 The following was previously published in an earlier edition of Marketing Insider. Retail media networks are booming, with Marriott and Ulta recently entering the segment. Increasingly, they’ll be priority advertising venues, for two reasons: They connect directly with … Continue reading How To Stop Wasting Your Money In Retail Media
As more advertisers flock to retail media networks, here’s how the networks will evolve. Chris Wood on December 30, 2022 Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where … Continue reading 2023 Predictions: Retail media networks
Ad-supported streaming grows, while marketers demand better measurement and a greener supply path. Chris Wood on December 29, 2022 at 9:05 Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives … Continue reading 2023 Predictions: Digital media and advertising
Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences. Chris Wood on December 22, 2022 Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique … Continue reading How Penske Media uses a CDP to help advertisers reach digital users
Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, December 9, 2022 The following was previously published in an earlier edition of Media Insider. In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics … Continue reading Media Measurement: One Currency? Multiple? Does It Matter?
By Chris Morris December 01, 2022 While many Twitter users are making a lot of noise about terminating their accounts and heading elsewhere, they’re quickly finding that the alternatives aren’t quite ready for prime time—and certainly aren’t prepared for the major influx of users they’ve seen since late October. And the problem may not … Continue reading Twitter alternatives struggle with growing pains as users flee Elon Musk’s social media platform
