By Rob Walker February 24, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. What is social media worth? Not to investors—we know the market valuations of the most familiar social media companies can reach hundreds of billions, even despite recent weakness among tech stocks—but to … Continue reading Why social media companies picked a very tricky time to start charging users
By Isa Watson February 12, 2023 Many of us struggle with an addiction to social media. The average millennial has 8.4 social media accounts. In 2020, the average American spent more than 3.5 hours per day on social media. Assuming we have an eight-hour workday, and need eight hours of sleep per night, more … Continue reading 3 ways to become less addicted to social media
By Michael Grothaus February 10, 2023 On Thursday evening, Axios reported that Yahoo is set to lay off more than 1,600 of its employees. Yahoo’s job cuts equate to over 20% of its workforce and Axios reports that the cuts will hit Yahoo’s ad-tech division hard—with 50% of ad-tech employees set to be let … Continue reading Nearly 20,000 jobs lost in another week of brutal mass layoffs for tech and media
By Jeremy Caplan February 10, 2023 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Jitter is a free tool for creating visuals that stand out. In a sea of online text, distinct images catch people’s attention. Here’s how to use Jitter to make … Continue reading How to create catchy social media visuals with Jitter
Seeking Solutions To Media Measurement Complexity At ANA Event by Dave Morgan , Featured Contributor, February 16, 2023 I’m writing today from the Association of National Advertisers 2023 Media Conference in Orlando, Florida. Yes, Orlando ad conferences are back! A topic at the top of the agenda is the fast-growing and mind-numbing complexity that has … Continue reading Seeking Solutions To Media Measurement Complexity At ANA Event
Leveraging Social Media To Grow Your Career In 2023 ValueWalk / 26 Jan 2023 Employees are ready to change their jobs, with nearly half of American workers planning to look for a new job in the coming six months. According to a new Robert Half report, which surveyed 2,500 professionals, around 46% of them said they … Continue reading Leveraging Social Media To Grow Your Career In 2023
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data. Constantine von Hoffman on February 1, 2023 The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of … Continue reading 88% of brands say they’re pressured to use retailers’ media networks
Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media by Wayne Friedman , January 26, 2023 Traditional linear TV — national and local broadcast and cable — will see flat advertising growth in the fourth quarter — nearly the same as digital media advertising platforms, according to estimates from MoffettNathanson Research. … Continue reading Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store. Chris Wood on January 17, 2023 Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. Their technology has previously been used to … Continue reading Cooler Screens expands in-store retail media presence
By Sarah Lynch January 07, 2023 There was an owl in the room. Zaria Parvez entered Duolingo’s Pittsburgh headquarters for the first time in September 2021 and spotted a human-size green and orange owl costume slumped on an empty table. Before the pandemic, this mascot had only been trotted out to promote the language … Continue reading How Gen Z social media managers became the new CMOs
