Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022 by Ray Schultz , March 10, 2023 Providers in the health or life sciences industry increased their marketing budgets last year, according to Health & Life Sciences Marketing Trends, a study by Scorr Marketing. Of the companies polled, 52% upped their spending on trade … Continue reading Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds
Tag Archives: Media
When will the news media stop defining female CEOs by their age?
By Emily Price March 10, 2023 When it comes to media coverage about female business leaders, mainstream outlets are forever preoccupied with age. That’s according to a new analysis by Cision, a platform for marketing and PR professionals. It took a look at the most commonly used adjectives to describe C-level leaders in … Continue reading When will the news media stop defining female CEOs by their age?
How Haleon built social media intelligence in-house
The company behind Advil and other consumer brands transformed their approach to social media just in time for the pandemic. Chris Wood on March 7, 2023 Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for … Continue reading How Haleon built social media intelligence in-house
MrBeast’s Feastables’ tidy-up campaign shows the power of social media celebrity
By Chris Stokel-Walker March 07, 2023 America’s labor shortage has blighted a number of industries, with the retail sector among the worst hit. It’s a dire situation—and one that hasn’t escaped the notice of Jimmy “MrBeast” Donaldson. This month, Donaldson asked his 18.8 million Twitter followers to lend a hand in cleaning up … Continue reading MrBeast’s Feastables’ tidy-up campaign shows the power of social media celebrity
But How Good Are We At Media?
But How Good Are We At Media? by Tom Denford , Op-Ed Contributor, March 3, 2023 We spend a lot of time in our consulting practice talking to senior media and marketing leaders within many of the world’s most ambitious brands. These people are deeply experienced, very knowledgeable about the media industry and understand the … Continue reading But How Good Are We At Media?
The 5 tech tools you need to market your business on social media
By Kim Rittberg February 28, 2023 Social media is where people are: 55% of consumers learn about new brands on social, and 93% of brands got a new customer because of a video on social media. In fact, according to Hubspot, video is the number one form of media used in content strategy, more … Continue reading The 5 tech tools you need to market your business on social media
Why social media companies picked a very tricky time to start charging users
By Rob Walker February 24, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. What is social media worth? Not to investors—we know the market valuations of the most familiar social media companies can reach hundreds of billions, even despite recent weakness among tech stocks—but to … Continue reading Why social media companies picked a very tricky time to start charging users
3 ways to become less addicted to social media
By Isa Watson February 12, 2023 Many of us struggle with an addiction to social media. The average millennial has 8.4 social media accounts. In 2020, the average American spent more than 3.5 hours per day on social media. Assuming we have an eight-hour workday, and need eight hours of sleep per night, more … Continue reading 3 ways to become less addicted to social media
Nearly 20,000 jobs lost in another week of brutal mass layoffs for tech and media
By Michael Grothaus February 10, 2023 On Thursday evening, Axios reported that Yahoo is set to lay off more than 1,600 of its employees. Yahoo’s job cuts equate to over 20% of its workforce and Axios reports that the cuts will hit Yahoo’s ad-tech division hard—with 50% of ad-tech employees set to be let … Continue reading Nearly 20,000 jobs lost in another week of brutal mass layoffs for tech and media
How to create catchy social media visuals with Jitter
By Jeremy Caplan February 10, 2023 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Jitter is a free tool for creating visuals that stand out. In a sea of online text, distinct images catch people’s attention. Here’s how to use Jitter to make … Continue reading How to create catchy social media visuals with Jitter
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