by Wendy Lindars Follow @enx2marketingSeptember 10, 2016 The results of an interesting survey by FindLaw came out recently that should have all lawyers paying attention. According to the survey, the majority of consumers, at least 54 percent, say they are more likely to hire an attorney who has an active presence on social media than … Continue reading Legal Marketing: Get Thee on Social Media Now!
by Brooke B. Sellas Follow @madSMscientistSeptember 10, 2016 Outsourced social media management is what we specialize in here, though we prefer to call it done-for-you social media management. With our 5th birthday looming next year, we’ve taken stock of things and ranked what’s most important and least important with our outsourced social media management clients. … Continue reading Outsourced Social Media Management Must Include This
By Lori Wade September 9th, 2016 Suppose you are a prolific blogger with extremely high-quality writing. Your posts truly shine and make you proud. And yet you get that feeling your blog is somehow underexposed, and you are not getting as much attention from online audiences as you deserve. Your blog could do better than that. … Continue reading 5 Effective Social Media Steps For Blog Promotion
by Jeremy Ostermiller, Op-Ed Contributor, September 8, 2016 Programmatic advertising has ushered in a treasure trove of data and metrics, but what publishers don’t need is more spreadsheets. Publishers need real insights to drive more revenue from their existing inventory and content. Unfortunately, due to larger investments in advertiser-side companies and tools, publishers are at … Continue reading Media Metrics Publishers Can’t Do Without
Which is better: email or social? Columnist Scott Heimes explains why it doesn’t have to be one or the other; your email marketing and social media efforts should go hand in hand. Scott Heimes on September 8, 2016 Social media has firmly cemented its place as a vital marketing tool and has evolved to be … Continue reading Email marketing in the age of social media
by Dhariana Lozano Follow @DhariLoSeptember 8, 2016 Social media marketing may seem like the wild west when it comes to laws, but it is not. As social media becomes an integral part of business, more rules and regulations are put into effect to keep consumers safe. In this post I’ll detail some really basic social … Continue reading 3 Common Legal Social Media Marketing Issues & How to Avoid Them
by Sahail Ashraf Follow @TalcontentSeptember 6, 2016 If you’re a social media manager, you will probably recognise that you are currently working one of the hardest, most challenging jobs in marketing. The sheer depth to the tasks is immense, with so many different things to manage every day, and a ton of strategy based thinking … Continue reading 6 Most Important Principles Of Social Media Management
by Roee Ganot Follow @RoeeGanotSeptember 6, 2016 Generating social media buzz is a great way to create more exposure and excitement for your brand. When most brands put together a plan to create social media buzz, it revolves around the posts they are publishing rather than the posts that others are publishing about the brand. … Continue reading Taking a Closer Look at Social Media Buzz Metrics
by Cormac ReynoldsSeptember 4, 2016 As we’re all full well aware social media, particularly Facebook, Twitter and Instagram offer huge potential for businesses, or so we’re told by many. According to BrandWatch, there are over 2.3bn active social media users on the web and the average user has 5.5 social media accounts. That’s a lot … Continue reading Expert Roundup: Is Social Media for Business All it’s Cracked up to Be?
by Larisa Bedgood Follow @https://twitter.com/DataMentorsSeptember 3, 2016 Social media usage is continuing to grow at record paces, with 75% of all internet users now using social media. Just as quickly, the social media landscape is constantly being transformed as new social apps and platforms are introduced into the social sphere. For retailers, social media channels … Continue reading 5 Hot Social Media Strategies Boosting Sales for Retailers in 2016
