Tag Archives: Media

Social Media: Modern Day’s New Frontier for Businesses and Public Relations

by Elizabeth Byrd Follow @elizbyrdSeptember 16, 2016 “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly, author Social media, two words that were relatively non-existent 15 years ago, have now become a vital part of everyday business, so much so that … Continue reading Social Media: Modern Day’s New Frontier for Businesses and Public Relations →

How Small Businesses can Simplify Social Media Marketing: A Symmetrical Aspect

by Andrew C. Belton Follow @abcpanotarySeptember 16, 2016 To many small business owners, social media marketing is a daunting and seemingly time-consuming form of digital marketing. Even though small business owners may hear about how they absolutely must have their business active on social media, there is still a fair amount of skepticality of its … Continue reading How Small Businesses can Simplify Social Media Marketing: A Symmetrical Aspect →

Speeding Up And Optimizing Your Media Spend

by Ray Schultz, Columnist, September 12, 2016 Marketers may be warming up to multi-channel attribution, but they’re not yet getting much out of the iteration known as algorithmic attribution. What’s that? It’s a “scientific” measurement method. Instead of relying on the last click or touch, it applies statistical methodologies to assign a weight to each … Continue reading Speeding Up And Optimizing Your Media Spend →