Tag Archives: Media

Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Business Development

Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers. Chris Wood on July 18, 2023 Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform … Continue reading Sam’s Club’s retail media network rolls out new experience and targeting capabilities  →

A New Political Media Acronym Worth Thinking About: AIGD

Advertisement Politics

A New Political Media Acronym Worth Thinking About: AIGD by Joe Mandese  @mp_joemandese, July 14, 2023 As watchdogs, regulators and pundits debate the impact artificial intelligence will have on political campaigns — and outcomes — I would suggest they shift from a future tense, to what’s already going on. I mean, it’s right there, albeit … Continue reading A New Political Media Acronym Worth Thinking About: AIGD →

Twitter May Be The Backbone Of Tucker Carlson’s New Media Company

Twitter Tools

Twitter May Be The Backbone Of Tucker Carlson’s New Media Company by Laurie Sullivan  @lauriesullivan, July 14, 2023 Former Fox News host Tucker Carlson and former White House adviser Neil Patel are working to raise “hundreds of millions of dollars” to create content for a new media company that would potentially use Twitter as its backbone. Longer versions of … Continue reading Twitter May Be The Backbone Of Tucker Carlson’s New Media Company →

Google and Meta to Pay Media Outlets for News Content in Canada

News Trends

Google and Meta to Pay Media Outlets for News Content in Canada Brad Anderson / Jun 23, 2023   The Canadian Senate has passed legislation requiring websites like Google and Meta to compensate news organizations for information that has been syndicated or repurposed. This occurs at a time when Prime Minister Justin Trudeau’s administration is … Continue reading Google and Meta to Pay Media Outlets for News Content in Canada →

Could a new law help pry open the black boxes of social media giants?

Giants Under Legal

  By Wilfred Chan June 16, 2023 Earlier this week, a bipartisan group of U.S. senators introduced a new version of the Platform Accountability and Transparency Act, which could force social media platforms to hand over valuable data about their inner workings to researchers and the public. But while researchers agree it would be a … Continue reading Could a new law help pry open the black boxes of social media giants? →

The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media

B2B Marketing

The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media by Ray Schultz , Columnist, May 30, 2023 B2B marketers are somewhat upbeat about the economy, and are adjusting their budgets accordingly. Most are also hopeful about AI, judging by State Of B2B Digital Marketing, a study released Tuesday by Wpromote and … Continue reading The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media →

Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY

Instacart

Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY by Laurie Sullivan  @lauriesullivan, May 3, 2023 Instacart is building out its retail network initially by adding retailers to its delivery cycle and then supporting retailers with ecommerce through advertisements services.  Sprouts Farmers Market, a specialty food retailer, is using part … Continue reading Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY →

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