DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023 Addressable TV is increasingly being combined with other media such as search and display to increase the efficacy of an overall campaign message. Data & Programmatic Insider recently spoke with Amy Leifer, DirecTV’s chief ad sales officer, to … Continue reading DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach by Laurie Sullivan @lauriesullivan, August 22, 2023 Cox Media Group (CMG) has followed search engines like Google and Microsoft, as well as platforms like Nextdoor and Facebook, into the world of community local news. The goal is to attract small local advertisers and … Continue reading Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach
Why Retail Media Could Overtake Search by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023 LiveIntent reports that more than 80% of marketers plan to increase investment in retail media. This may be because 96% of marketers now realize that first-party data is vital to successful advertising strategies, as Google continues to roll out changes … Continue reading Why Retail Media Could Overtake Search
Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce. Kim Davis on August 18, 2023 Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers … Continue reading Retailers invest in GenAI and media networks
Media Groups Sign Open Letter On AI Use by Ray Schultz , August 10, 2023 A group of 10 organizations, including The Associated Press and Gannett, is calling for a legal framework to protect journalism from unregulated AI use. In an open letter titled, “Preserving public trust in media through unified AI regulation and practices,” … Continue reading Media Groups Sign Open Letter On AI Use
CTV growth is three times slower than retail media was at the same point in its development, a WARC Media study finds. Chris Wood on August 11, 2023 Connected TV (CTV) ad spend is expected to reach $ 25.9 billion globally this year, up 13.2% year-over-year, a new study from WARC Media found. Although it’s … Continue reading CTV ad spend is growing, but not like retail media
The deal makes social media campaign management more holistic for brands and agencies using Sprout Social by covering the $21.1 billion influencer industry. Chris Wood on August 4, 2023 Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $ 140 million. The acquisition adds the ability … Continue reading Sprout Social acquires Tagger Media
Why Most Brands Aren’t Thinking About Media Holistically by Lauren Ramaska , July 31, 2023 The media landscape is ever-evolving, with new platforms seemingly popping up on a weekly basis (see: Threads). Each one promises opportunity and potential for marketers, but with so much noise, it can be hard to truly understand the value of … Continue reading Why Most Brands Aren’t Thinking About Media Holistically
By Ian Anderson, Gizem Ceylan, and Wendy Wood—The Conversation August 01, 2023 Is social media designed to reward people for acting badly? The answer is clearly yes, given that the reward structure on social media platforms relies on popularity, as indicated by the number of responses—likes and comments—a post receives from other users. Black-box algorithms then further … Continue reading How to reward social media users for sharing accurate information
P&G Mulls Upping Retail Media Spend by Les Luchter , July 28, 2023 Actress Rebel Wilson stars in new ads for P&G’s first insecticide, Zevo. Giant media spender Procter & Gamble is treading into retail media. “I generally believe the majority of brand choice is made in a retail environment,” P&G President/CEO Jon Moeller told … Continue reading P&G Mulls Upping Retail Media Spend
