Dabble expands into Colorado as social fantasy sports footprint keeps growing

Suswati Basu

 

Dabble is pushing further into the United States, adding Colorado to its growing list of live markets. The Austin-based daily fantasy sports app said on Monday (February 23) that players in Colorado can now access its platform, making it the company’s 31st active state as it continues to widen its reach in regulated jurisdictions.

The Colorado debut comes just weeks after Dabble went live in Arizona, part of a wider effort to plant its flag in established sports markets across the country. Company leaders have been methodically targeting states where daily fantasy sports are permitted, building out a national presence one jurisdiction at a time.

Dabble grows its footprint in regulated markets, including Colorado

Since launching, Dabble has leaned heavily into the idea that fantasy sports should feel more like a shared experience than a solo contest. The app blends traditional DFS gameplay with social features that let users follow each other, swap messages and even copy picks.

The formula appears to be resonating. Dabble says it has signed up more than 3.4 million registered users and paid out over $ 300 million in winnings. The app has been installed nearly 9 million times, generating more than 102 million total entries. According to the company, millions of messages have been exchanged on the platform, underscoring how central the social component has become to its identity.

Colorado, with its established sports culture and regulated gaming environment, fits neatly into that strategy. The state already supports a mature betting ecosystem and an engaged fan base, factors Dabble believes will help it gain traction quickly.

Chief Executive Officer Tom Rundle framed the move as another step in a carefully paced national rollout. “Colorado is a natural fit for Dabble,” Rundle said in a press release. “It’s a state with passionate sports fans, an engaged gaming audience, and a culture that values community. We’re excited to welcome Colorado players into the Dabble ecosystem and continue growing together.”

The company says its expansion plans are rooted in compliance and responsible growth, focusing only on markets where its contests can operate under clear regulatory frameworks. Adding Colorado not only broadens its map but also signals that Dabble intends to compete at scale in the U.S. DFS sector.

The wider sports world, however, continues to wrestle with how gambling and gaming are promoted. A recent ReadWrite report detailed how Formula 1 driver Daniel Ricciardo received a frosty reception from some fans after sharing a gambling-related post, pointing out ongoing sensitivities around betting partnerships and endorsements. 

For now, Dabble is inviting Colorado users to try the platform with a free $ 10 bonus available through its website.

Featured image: Dabble via press release

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