John Caiozzo — July 12, 2017 Follow @johncaiozzo — July 12, 2017 This is part two of a three-part series on earned media, owned media, and paid media. Last time, we discussed the unique qualities of earned media. Now, we’ll be answering the often-confused question of what is owned media, diving into the finer details … Continue reading What is Owned Media?
Laura Donovan — July 11, 2017 Follow @thewordpro — July 11, 2017 Snufkin / Pixabay Social Media has become such an important part of our everyday lives. People of all ages across the globe use Social Media. It has become a major source of news, local information, business information, consumer research, as well as a … Continue reading 6 Things Business Owners Need to Understand About Social Media Marketing
On Facebook, 25x more impressions took place on local Pages. Greg Sterling on July 11, 2017 Until comparatively recently, most multilocation brands and enterprises didn’t maintain separate corporate and individual store location pages on social media. There was a single national brand account, and social posts were typically generated from that account. All that has started to … Continue reading Social media pages for store locations have 5x the engagement of brand pages [Report]
Janet Church — July 11, 2017 Follow @JanetChurch — July 11, 2017 Anemone123 / Pixabay As discussed by Brandle’s founder CEO Chip Roberson in a recent Forbes article, social media governance is a coordinated set of procedures, protocols, policies, workflows and tools. An organization should know what to rely on in order to ensure that … Continue reading Why Centralized Social Media Governance Works Best
Disha Dinesh — July 8, 2017 Follow @Disha_Dee — July 8, 2017 Many marketers spend hours creating content, only to share it a few times before moving on to the next post. What good is brilliantly composed content when limited to a handful of promotions? Think about it. Email marketing has drip campaigns, where marketers … Continue reading 6 Social Media Automation Tools to Upgrade Your Content Strategy
By Steve Eastlack July 7th, 2017 Are you looking for help when it comes to managing your brand’s social media presence? Perhaps you’ve been given this responsibility while also having to take care of your primary job? If you work for a smaller company with no dedicated social media manager, that’s often the case. … Continue reading The Social Media Playbook For Small Business
Tom Chapman — July 7, 2017 Follow @ThemusingsofTC — July 7, 2017 In this era of social media mania, making a positive impact with your posts is more desirable than ever. Most of us will have felt the buzz of receiving likes and affirmative comments on our own personal social media content, something many marketers … Continue reading Building Social Currency: What Social Media Can Teach Us About e-Commerce Optimization
Jessica Davis — July 6, 2017 Follow @godotmedia — July 6, 2017 Managing social media pages is a tough task, especially if you are working with diverse platforms and multiple accounts. It involves a lot of switching between accounts, strategies and ideas, and getting work done efficiently. What is exactly the right content for LinkedIn … Continue reading 5 Chrome Extensions to Build Diverse & Engaging Social Media Pages
Steve Hamm — July 6, 2017 Follow @maasprosrdu — July 6, 2017 Did you know that social media management should be a part of your automated marketing strategy? If you have been logging on to respond to notifications and share content, you are missing out on many features of social media that can help your … Continue reading 4 Reasons To Automate Social Media
Brian Sutter — July 6, 2017 Follow @SmallBizBrian — July 6, 2017 A quick look at the four basic types of social media marketers and how they differ in strategy, experience and outreach. Which one are you? The social media world is filled with plenty of different personality types. If you’ve been in the business … Continue reading The 4 Basic Types of Social Media Marketers: Which One Are You?
