Tag Archives: Media

4 steps to enhancing the customer experience with social media

Social media marketing isn’t just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and delighting consumers publicly through your social channels. Alison Zeringue on October 24, 2017   Social media has been the “buzz” in marketing practically since its inception. And while your business should absolutely be utilizing these channels as … Continue reading 4 steps to enhancing the customer experience with social media →

4 Social Media Marketing Resources & Methods That Will Help You Become a Pro

Lilach Bullock — October 24, 2017 Follow @lilachbullock — October 24, 2017 Photo-Mix / Pixabay Social media marketing is constantly evolving, constantly changing, with new social networks popping up, new features being developed, new influencers changing the game. Not only that, but there is so much information out there about social media marketing, that you … Continue reading 4 Social Media Marketing Resources & Methods That Will Help You Become a Pro →

Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift

As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically. Columnist Rob Rasko discusses what marketers need to know about this new media agency. Rob Rasko on October 23, 2017 Media agencies are facing tremendous pressure these days, much of it stemming from marketer … Continue reading Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift →

Employee Policies and Best Practices For Your Social Media Governance Plan

Janet Church — October 23, 2017 Follow @JanetChurch — October 23, 2017 A growing number of businesses of all sizes — from small startups to large enterprises — are tapping their workforce to extend their social media footprint. When this strategy is done correctly, the rewards and ROI are considerable. For example: Content shared by … Continue reading Employee Policies and Best Practices For Your Social Media Governance Plan →

Social Media Isn’t Everything (+ What You Need To Do To Grow Your Business)

Kimberly Studdard — October 21, 2017 — October 21, 2017 TeroVesalainen / Pixabay With blogging and social media on the rise, many people feel as if social media is king. While being seen and heard isn’t a bad thing, there are more important (and better) ways that you could be building your business. I’ve found … Continue reading Social Media Isn’t Everything (+ What You Need To Do To Grow Your Business) →

5 Things Businesses Should NOT to Do on Social Media  

Laura Donovan — October 17, 2017 Follow @thewordpro — October 17, 2017 StockSnap / Pixabay Social Media Marketing has become a powerful tool for increasing exposure, growing a business, and generating revenue. However, there is a line between using Social Media personally versus using it professionally and sometimes business owners don’t see this line. Here … Continue reading 5 Things Businesses Should NOT to Do on Social Media   →