Content marketing has become big in the digital marketing world, but columnist Jim Yu reminds us that without measuring its performance, our message may be falling on deaf ears. Jim Yu on April 7, 2015 Big brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content production. … Continue reading The Content Battleground: The Importance Of Measurement
Consumer location data being used for measurement and media planning Greg Sterling on March 30, 2015 Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry. This new deal involves use of NinthDecimal’s “LCI” location intelligence platform and associated analytics to measure … Continue reading ZenithOptimedia And NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard
Content marketing isn’t solely for driving sales. It can recruit employees, provide customer service, facilitate product feedback and more. Columnist Rebecca Lieb tackles how content’s impact on these areas can be quantified. Rebecca Lieb on March 17, 2015 Content has become pervasive. It fills websites, social media, advertising and collateral. It comprises words, images, audio-visual … Continue reading A Meaningful Framework For Content Measurement
Natalie MeehanFebruary 18, 2015 In 2013, it was reported by CIO Insight that there were almost as many bits of data as there were stars in the universe. At that point, there were 4.4 zettabytes (I know, I didn’t even know that was a thing either) of data in the digital universe. Its been projected … Continue reading Campaign Measurement: Are You Doing It Right?
Megan TotkaDecember 30, 2014 Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. Fortunately, this is less of an issue than it was a few years ago. There are plenty … Continue reading Knock-Your-Socks-Off Marketing Measurement: Here’s How!
By Andrew Sheridan, Published November 9, 2014 As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. It has always been important to measure the results of your marketing efforts, and professional marketers now rely more heavily on the technology that supplies … Continue reading Top 6 Marketing Measurement Technologies
You’be got the budget, you’ve got the plan – but is your content plan built to last? Keys to developing sustainable content strategies was front and center in the panel entitled “Don’t Run Out of Gas! Fueling a Sustainable Content Strategy” at Content Marketing World today. Tellingly, two primary themes emerged from the discussion – … Continue reading Sustainable Content Strategies – Measurement & Promotion Required
