by Jeremy Taylor December 10, 2015 Follow @JezTaylorUKDecember 10, 2015 Industry studies over the years have outlined that measurement continues to trouble both clients and agencies. We put this to our panellists during our Growing your digital marketing agency: solving the measurement puzzle webinar. Drawing on their client experience, they suggested some of the primary … Continue reading Why Do Digital Marketing Agencies Struggle With Measurement?
by Jeremy Taylor December 4, 2015 Follow @JezTaylorUKDecember 4, 2015 During our recent ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar it became very clear that, aside from having a clear goal, a healthy dose of reality also helps. You need to ask yourself, which channels can you, realistically, manage? What resources are … Continue reading How to Create a Digital Marketing Measurement Strategy
by Laurie Sullivan @lauriesullivan, (November 20, 2015), 12:35 PM Google has revealed tests being done with a small group of partners — HotelTonight, Chimani, Daily Horoscope and New York MTA Subway Map — exploring the ability to stream apps that are not installed on the phone, with some right from Google Search. For me the … Continue reading Mobile App Streams: What Search Marketers Need To Know About Measurement
by Mark Schaefer November 10, 2015November 10, 2015 In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as … Continue reading A Ton of Useful Information on Social Media Marketing Measurement!
Laura DonovanSeptember 17, 2015 ROI is tough to measure on Social Media. Many businesses have a difficult time allotting a budget for Social Media for this reason. They don’t think post updates is going to help get business or think that the updates posted by employees here and there are enough. Though posting updates does … Continue reading Customer Retention: The Overlooked ROI Measurement on Social Media
Luke Brynley-JonesJuly 12, 2015 How do you prove the value of your digital marketing efforts? Whether you’re a consultant trying to demonstrate the impact you’re having for a client, or you’re a small business owner trying to establish whether your time has been well spent, it’s one of the biggest challenges we face as marketers. … Continue reading Are You Making These Mistakes With Your Digital Marketing Measurement?
Content marketing has become big in the digital marketing world, but columnist Jim Yu reminds us that without measuring its performance, our message may be falling on deaf ears. Jim Yu on April 7, 2015 Big brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content production. … Continue reading The Content Battleground: The Importance Of Measurement
Consumer location data being used for measurement and media planning Greg Sterling on March 30, 2015 Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry. This new deal involves use of NinthDecimal’s “LCI” location intelligence platform and associated analytics to measure … Continue reading ZenithOptimedia And NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard
Content marketing isn’t solely for driving sales. It can recruit employees, provide customer service, facilitate product feedback and more. Columnist Rebecca Lieb tackles how content’s impact on these areas can be quantified. Rebecca Lieb on March 17, 2015 Content has become pervasive. It fills websites, social media, advertising and collateral. It comprises words, images, audio-visual … Continue reading A Meaningful Framework For Content Measurement
Natalie MeehanFebruary 18, 2015 In 2013, it was reported by CIO Insight that there were almost as many bits of data as there were stars in the universe. At that point, there were 4.4 zettabytes (I know, I didn’t even know that was a thing either) of data in the digital universe. Its been projected … Continue reading Campaign Measurement: Are You Doing It Right?
