Tag Archives: Measure

LinkedIn Data Finds Marketers Measure ROI Too Quickly

LinkedIn Data Finds Marketers Measure ROI Too Quickly by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2019 Measuring the return on investments for any type of campaign takes time and patience, according to data released Tuesday. LinkedIn’s research, focused on return on investments from more than 4,000 digital marketers, found that marketers are expecting too … Continue reading LinkedIn Data Finds Marketers Measure ROI Too Quickly →

How to Measure Success: Is it Even Possible?

Successful Path

John Coleman — October 29, 2019 How to measure success? Is it even possible? Just to set the scene, I haven’t figured this out yet. I can tell you my story, in all its ugliness. It’s based on a real story, but it’s changed significantly from reality to protect the innocent. I hope you still … Continue reading How to Measure Success: Is it Even Possible? →

Multichannel Attribution: How to Measure the Unmeasurable

Productivity Tools

Mariia Bocheva — October 18, 2019 If you’ve ever tried to build an attribution model that wasn’t position-based (i.e. last click, first click, linear, etc.), you might have felt overwhelmed. But customer paths are non-linear and pretty complicated—sooo many things influence conversions. Most businesses have a lot of data about customer behavior: the devices they … Continue reading Multichannel Attribution: How to Measure the Unmeasurable →

How to Measure Your Organisation Agility

Business Effectiveness

Joshua Partogi — October 10, 2019 Hello awesome people. I want to share with you my recent experience and discussion with a senior manager who needs advise on how to measure his organisation agility. His company already invested quite a lot of money to send people to trainings and get them certified, purchased tools and … Continue reading How to Measure Your Organisation Agility →

How to Measure M&A Success

Marketing Automation

Kelly MicKey — August 29, 2019 — August 29, 2019 Once a merger or acquisition deal is signed and moving forward, how do you measure success? And how long does it take to achieve that success? These are excellent questions — and we hope you are asking them early in the process. They don’t, however, … Continue reading How to Measure M&A Success →

How to Measure User Adoption and Increase Your Rates

User Engagement

Mia Jacobs — August 26, 2019 — August 26, 2019 Metrics are a means to an end. They are not a goal in and of themselves. Their importance lies in their ability to reveal the customer experience of the product or service so you can add value to that experience and maximize the growth of … Continue reading How to Measure User Adoption and Increase Your Rates →

How Do You Measure Growth?

Growth Strategy

Elliot Begoun — August 24, 2019 Follow @intertwinegroup — August 24, 2019 Canva.com I’ve yet to meet a founder of a natural product brand that has no interest in growing. Everyone wants growth, and that is a good thing. Without that mindset, you risk stagnation or worse. However, how we define growth is what is … Continue reading How Do You Measure Growth? →

Re-thinking customer acquisition: What you cannot measure sometimes matters most

Acquisition Guide

Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most →