Elliot Begoun — August 24, 2019 Follow @intertwinegroup — August 24, 2019 Canva.com I’ve yet to meet a founder of a natural product brand that has no interest in growing. Everyone wants growth, and that is a good thing. Without that mindset, you risk stagnation or worse. However, how we define growth is what is … Continue reading How Do You Measure Growth?
Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most
Anna Bredava — June 13, 2019 Follow @anna_bredava — June 13, 2019 Competitive analysis is a part of any marketing strategy. It’s a process of finding out everything about your competitors’ companies, products, marketing strategies, and the results of their marketing strategies. Competitive analysis is necessary to develop or validate your Unique Value Proposition, notice … Continue reading 3 Social Media Tools to Measure Share of Voice
Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates. Grayson Kemper on June 11, 2019 Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to … Continue reading 3 metrics small businesses should track to measure SEO success
Ross Hamer — May 4, 2019 — May 4, 2019 There’s a lot to be learned from mobile games. They’ve got sparking excitement and inspiring customer action down to a science. And by continually adding multiple levels of benefits and incentives to app experiences, and acting on needs at the exact moments that really matter, … Continue reading Build, Measure, and Learn the Live Ops Way
Charlotte Rowe — March 29, 2019 — March 29, 2019 We can’t emphasize the importance and value of blogging for your firm enough. It is a primary aspect of content marketing and can establish your firm as a subject-matter expert while driving traffic to your site and generating leads. But how do you know when … Continue reading 5 KPIs to Track and Measure Blog Success
Eric Douglas — March 27, 2019 Follow @LeadingResource — March 27, 2019 Real trust can only grow when people know how the organization’s performance will be judged. In my experience, people align themselves around whatever is being measured like particles of iron around a magnet. That’s why the scorecard is such a critical part of … Continue reading How to Measure Performance: Outcomes vs. Outputs
VerticalResponse — January 22, 2019 Follow @VR4SmallBiz — January 22, 2019 200degrees / Pixabay You use email marketing to engage customers and boost sales, but how do you know your campaigns are effective? Is email helping you achieve your goals? Are you reaching your readers? Are your emails getting opened? The only way to know … Continue reading Measure Your Email Marketing Success With KPIs
Paige Duffy — January 21, 2019 — January 21, 2019 cuncon / Pixabay Previously in our Simple Tech for Small Business Owners series, we talked about PPC (pay per click) advertising. This is a great method for small businesses to get ads out there since they only need to pay for ads that generate actual … Continue reading Simple Tech for Small Business Owners, Part 10: How to Measure Your PPC Campaign
The traditional demand funnel doesn’t cut it for account-based marketing — so report on these KPIs instead. You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, … Continue reading All the ABM metrics to measure for your quarterly reporting
