Learn how to track the true performance of your content with meaningful data. Use deeper analytics to inform your strategy. We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is … Continue reading How to measure the true performance of your content
by Sabel Harris June 27, 2016 Follow @sabelharrisJune 27, 2016 When you send an email, you are probably expecting a response. Sometimes that response comes and sometimes all you hear are the sounds of crickets. The next proper step that you think of is to follow up. You want the answers to the questions you … Continue reading 7 Crucial Metrics to Measure for Follow-Ups
by Lindsay J.K. Nichols June 14, 2016June 14, 2016 Impact. What a loaded word. It means so many things to so many people. In my career in nonprofit communications, I have used “impact” so much that I all but want to throw it out the window. But here’s why I can’t: impact is at the … Continue reading What Social Impact Is and How to Measure It Effectively
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. Erika Trautman on May 18, 2016 For a lot of marketers, managing the content measurement problem is a continuous challenge. Consumers click through online content while marketers record each click, but what kind of engagement … Continue reading How to understand the value of content and measure digital emotion
by Alok Chowdhury May 6, 2016 Follow @alokcMay 6, 2016 It’s one of the most common questions we get here at Vanilla Forums that I’d like to address today. The standard reports from Google Analytics (GA) only tell you part of the picture and without more insight, you can’t translate the data into action. We’ve … Continue reading Great Google Analytics Tips to Measure Your Online Community’s Success
by Caitlin Zucal April 11, 2016 Follow @Caitlin_ZucalApril 11, 2016 Though the purpose of an online community may be different for every company, all businesses want to generate results from their community engagement efforts. Once the goals of the community (i.e. customer retention, increased revenue, lower support costs) are clearly defined, it is critical that … Continue reading 3 Key Metrics to Measure Community Engagement
by Dale Keipert March 30, 2016 Follow @360InteractiveMarch 30, 2016 There are a lot of ways to measure success. According to a recent survey, the way that most small and medium sized businesses measure the success of their social marketing efforts is through views. In fact, 51% of these businesses measure success by the number … Continue reading How Do You Measure Social Success?
by Michele Ballinger March 24, 2016 Follow @ballingertweetsMarch 24, 2016 Last week, we outlined how the digital age has transformed the Information and Media industry, and how it has made customer loyalty more important than ever. Even though the industry continues to rely on advertising revenue streams, the digitization of information has significantly impacted advertising … Continue reading Click-Through Rates Do Not Measure Customer Engagement, Retention or Loyalty
by Darnelle O’Brien March 17, 2016 Follow @thekissagencyMarch 17, 2016 If you’re using social media for business, you need to test and measure it. But as I’ve said before just because it’s hard to place a solid ROI figure on social media, doesn’t mean you can’t measure the effectiveness of social media. Don’t test and … Continue reading Test and Measure: The Golden Rule of Social Media
by Sheila Olson February 29, 2016February 29, 2016 Depending on where you are in your marketing journey, digital marketing is either a voodoo-like superstition or a teachable science anyone can master. If you’re in the former camp, you’re probably struggling to master your metrics; measuring results is the difference between wishful thinking and actual return … Continue reading 18 Essential Metrics to Measure Your Digital Marketing
