by Dale Keipert March 30, 2016 Follow @360InteractiveMarch 30, 2016 There are a lot of ways to measure success. According to a recent survey, the way that most small and medium sized businesses measure the success of their social marketing efforts is through views. In fact, 51% of these businesses measure success by the number … Continue reading How Do You Measure Social Success?
by Michele Ballinger March 24, 2016 Follow @ballingertweetsMarch 24, 2016 Last week, we outlined how the digital age has transformed the Information and Media industry, and how it has made customer loyalty more important than ever. Even though the industry continues to rely on advertising revenue streams, the digitization of information has significantly impacted advertising … Continue reading Click-Through Rates Do Not Measure Customer Engagement, Retention or Loyalty
by Darnelle O’Brien March 17, 2016 Follow @thekissagencyMarch 17, 2016 If you’re using social media for business, you need to test and measure it. But as I’ve said before just because it’s hard to place a solid ROI figure on social media, doesn’t mean you can’t measure the effectiveness of social media. Don’t test and … Continue reading Test and Measure: The Golden Rule of Social Media
by Sheila Olson February 29, 2016February 29, 2016 Depending on where you are in your marketing journey, digital marketing is either a voodoo-like superstition or a teachable science anyone can master. If you’re in the former camp, you’re probably struggling to master your metrics; measuring results is the difference between wishful thinking and actual return … Continue reading 18 Essential Metrics to Measure Your Digital Marketing
Company’s entry into location analytics segment adds further momentum to the attribution revolution. Greg Sterling on February 23, 2016 Foursquare began as a “check-in app” and later evolved into a Yelp competitor. More recently, it has introduced location intelligence and become an ad platform for brands, relying on its first-party data for targeting. Now, … Continue reading Foursquare Introduces ‘Attribution’ To Measure Offline Results
by Anna Colibri February 19, 2016 Follow @annacolibriFebruary 19, 2016 With over 1.49 billion users, the fact that your customers are on social media should by now be a no-brainer. Given that reality, this post aims to give you a few pointers about how and why you should use social media to grow your business. … Continue reading How to Monitor & Measure Social Media for Customer Service & More
by Erika Dickstein January 13, 2016 Follow @springinsightJanuary 13, 2016 If the President of the United States were doing a “State of Small Business Website Design” speech, I think he would say that the state is very strong. While certainly there have been some silly trend detours in recent years (anyone else thrilled to see … Continue reading The State of Website Design: How Does Your Website Design Measure Up?
New tools leverage location, provide insight into online-to-offline consumer behavior. Greg Sterling on November 5, 2015 Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables … Continue reading Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads
Jeremy TaylorNovember 4, 2015 Digital marketing. You know you have to do it. In fact you relish the challenge. But how do you know if your efforts are working? Turns out that’s a question countless agencies and start-ups are asking right now. With our new infographic, you needn’t be one of them. Check out the … Continue reading How To Measure Your Digital Marketing Efforts [Infographic]
Dustin GootOctober 27, 2015 This month, Instagram celebrates its fifth anniversary. To mark the occasion, Instagram announced (for the first time) the platform’s top five accounts. The names on the short list will not be surprising to anyone familiar with the current state of pop culture. Taylor Swift claimed the top spot (49.6 million followers), … Continue reading Taylor Swift is Not Number One: How to Measure Social Media Influence
