Tag Archives: Measure

How to measure your CreativeOps maturity to unlock performance

Creativity And Productivity

Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value. Sue Wolski on September 24, 2025       Creative operations (CreativeOps) powers martech-driven organizations by turning technology’s potential into reality. Tools alone can’t implement themselves, run efficiently or deliver value. CreativeOps brings the discipline, processes and accountability that make martech work. It … Continue reading How to measure your CreativeOps maturity to unlock performance →

EGBA “urges” delegates to vote on its markers for harm measure

General

EGBA “urges” delegates to vote on its markers for harm measure Joel Loynds The European Gaming and Betting Association (EGBA) has sent out a new press release that “urges” officials to vote yes on a landmark vote that could help with harmful behaviours around gambling. The “standard for markers of harm” is an initiative in … Continue reading EGBA “urges” delegates to vote on its markers for harm measure →

Why you should track your email’s long tail to measure success (plus a case study)

Email Marketing Tips

Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. Kath Pay on May 15, 2024   When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well.  If … Continue reading Why you should track your email’s long tail to measure success (plus a case study) →

How to measure marketing’s value in the inevitable cookieless future

Cookieless Targeting

Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future. David Walters on May 8, 2024   We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is … Continue reading How to measure marketing’s value in the inevitable cookieless future →

Marketers Concerned With Losing Ability To Measure Campaigns

Marketing Campaigns

Marketers Concerned With Losing Ability To Measure Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2024 Key trends in media and advertising identified in a recent survey of brands, agencies, tech executives and media professionals suggest certain platform investments will grow significantly in 2024. Mediaocean wanted to understand intent by omnichannel marketers to maintain … Continue reading Marketers Concerned With Losing Ability To Measure Campaigns →

7 key metrics to measure content effectiveness by iQuanti

Content Management

Learn why a holistic evaluation will help you gauge success. IQuanti on December 11, 2023   Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have long-defined content performance, effective content strategy is more nuanced and requires more thought to measure success. Contrary … Continue reading 7 key metrics to measure content effectiveness by iQuanti →

Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments

Advertisement Industry

Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments by Colin Kirkland , January 20, 2023 In-game advertising platform Anzu has announced a new patent from the U.S. Patent and Trademark Office for its own ad-tracking technology aimed at improving viewability, attention metrics, and data available to advertisers when running in-game ads. … Continue reading Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments →

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