Immediate, Measurable Ad Results Fuel Performance Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, January 16, 2025 Performance media is catching the attention of more than search advertisers and marketers, which is likely the reason why more advertisers will buy media in connected television (CTV). The Internet Advertising Bureau released a 2025 outlook today citing estimating … Continue reading Immediate, Measurable Ad Results Fuel Performance Advertising
Leadership must commit the time, people and resources to measure what they ask for. Christopher Penn on March 23, 2022 One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. People will say, “Well, you can’t measure some stuff. It’s intangible. There’s no way to measure … Continue reading Everything is measurable in marketing
Howard J. Sewell August 3, 2020 Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are … Continue reading 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand
Katie Sweet — April 25, 2018 Follow @misskatiehrdy — April 25, 2018 Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each … Continue reading 87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]
by David RichAugust 6, 2016 Trying to improve customer service without collecting data on the success of your tactics is a wasted effort. Many ideas for customer service improvements sound great on paper, but turn out to be meaningless to your customers. It’s even more problematic to stick blindly to with same old strategies when … Continue reading Measurable Ways to Improve Your Customer Service
Columnist David Booth explains why using purchase intent will help you understand what’s really important and where to prioritize your budgets. David Booth on July 18, 2016 at 10:15 am In its simplest form, predictive analytics helps to identify the likelihood of future outcomes based on historical data. In other words, you take the data … Continue reading How to drive real, measurable value with purchase intent analysis
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By Christopher Penn, Published November 12, 2014 One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. This is patently false. Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth … Continue reading Everything Is Measurable In PR
