Tag Archives: Maximizing

Maximizing impact: Marketing resource allocation in lean times

When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities. Amy Strickland on November 21, 2023 As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But … Continue reading Maximizing impact: Marketing resource allocation in lean times

Maximizing Utilization, Ignoring Slack Time — Making Your Scrum Work

Stefan Wolpers November 5, 2021 TL; DR: Maximizing Utilization as a Relic from the Industrial Management Past There are plenty of failure possibilities with Scrum. Since Scrum is an intentionally incomplete framework with a reasonable yet short “manual,” this effect should not surprise anyone. For example, what if the focus of the organization is on … Continue reading Maximizing Utilization, Ignoring Slack Time — Making Your Scrum Work

5 Content Marketing Tips for Maximizing Your Site’s Sales Potential

Thomas Griffin November 3, 2021 Have you invested a great deal of time and money into your website but it’s not creating any sales? The goal for many individuals and businesses is to earn passive income from their websites. It’s possible that you’re making certain content marketing mistakes that are keeping your site from meeting … Continue reading 5 Content Marketing Tips for Maximizing Your Site’s Sales Potential

Beyond Marketing: Maximizing Business Benefits from the Shift to Online

Joseph Chukwube June 24, 2021 The consequence of the pandemic has been a great shift to the online model for many businesses. Even businesses that already had an online presence are refocusing their tactics to identify and leverage opportunities online. This piece focuses on three main areas where businesses can gain an edge against competitors … Continue reading Beyond Marketing: Maximizing Business Benefits from the Shift to Online

5 Strategies For Maximizing Profits with Your Existing Traffic

Syed Balkhi April 9, 2021 When business leaders and marketers think about maximizing profits, they generally think of converting new leads into customers. While it’s true that lead generation and conversions play a prominent role in your growth, it’s far from the only factor. You should also think about marketing actions that will lead to … Continue reading 5 Strategies For Maximizing Profits with Your Existing Traffic

Are you effectively monetizing, measuring and maximizing your inbound call volume?

Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls. Marc Sirkin on April 16, 2020   Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are … Continue reading Are you effectively monetizing, measuring and maximizing your inbound call volume?

Maximizing Product Value Through Scrum Values

Johannes Geske — February 20, 2020 Delivering and maximizing value is a complex undertaking in which Scrum Teams learn and create value through an empirical process based on transparency, inspection and adaptation. Empiricism comes to life when the people on a Scrum Team share and live values that promote transparency, inspection and adaptation – and … Continue reading Maximizing Product Value Through Scrum Values