Amanda McGuinnessJune 15, 2015 Before you can set up a display, run a promotion, or vie for the best shelf space, you have to show up to the retailer meeting. When busy, it is something so secondary that it can easily be overlooked, hiding in plain sight. Field reps can get so bogged down with the … Continue reading Maximize Efficiency Through An Organized Schedule
Columnist Brian Rigney discusses how marketers can deliver richness and brand identity across all channels and devices to turn a glance into a deep dive. Brian Rigney on June 10, 2015 The window of opportunity to get a browsing consumer’s attention is a very small one — and increasingly it is a window viewed on … Continue reading Maximize Marketing Reach: A Glance At The Customer Is All You Get
Anna ColibriMay 30, 2015 Any good social media strategist will tell you that a sweepstakes campaign is one of the best ways to gain new Facebook followers and capture new leads. A sweepstakes campaign can be both cost efficient and simple to execute. Once the campaign is in motion, it requires minimal maintenance. It’s a … Continue reading How To Maximize A Facebook Sweepstakes Campaign
Katie CooperMay 7, 2015 Social media has changed the landscape of marketing in a number of ways. Perhaps one of the most crucial way relates to the way brands can interact with their audience in real time. Corporate Events are a particularly good example of the power social media can have in connecting individuals brought … Continue reading 4 Ways To Maximize Your Event Presence Through Live Social
WishpondMay 1, 2015 Eighteen months ago when I wrote a contest best practices article I’d talk at length about “driving new Fans and Followers” because that was often the goal of our merchants. But it was never the full picture. Social media contests are called that because they’re on social media, not because the extent … Continue reading How To Incorporate Email Marketing And Contests To Maximize Success And Return
Christine SkiffingtonApril 29, 2015 With an average of 829 million daily active users, Facebook is an essential staple in every business’s online marketing mix. While many business owners believe they are taking the necessary steps to present themselves on this platform, it is getting increasingly difficult for brands to appear organically in Newsfeeds. It is … Continue reading What You Aren’t Doing To Maximize Facebook
Jeremy Walker, (April 14, 2015) Search engine optimization (SEO) is a specialized practice, but it’s essentially relevant for all digital content, including content that’s relevant to most businesses — at least the ones that hire employees. Developing careers-related content, listing open jobs and handling the application process is typically outsourced to a number of … Continue reading Use Search To Maximize Recruiting Efforts
Steve HammApril 7, 2015 Just as you originally branched out to the web by creating a website, in hopes of attracting online business, you should also branch out in regard to the type of content you provide to your visitors. For instance, written content is helpful, especially for the search engines, but videos can do … Continue reading Include Content to Maximize Video Marketing Success
Richard SmithMarch 3, 2015 Social media management provides us with many choices in terms of platform and even operability. For those who consider Facebook as the most potent media marketing tool might, Twitter comes forth as a refreshing alternative. While the former packs in quite a lot in terms of content, Twitter offers that edge … Continue reading How to Maximize Twitter Functionality for Improving the Client Base?
Janette SpeyerFebruary 12, 2015 Twitter is a powerful tool for trade shows! Unfortunately, many marketing opportunities are missed. Now is trade show season for most of my clients. During this time, Twitter is my platform of choice for all conference communications. I take advantage of the feed hashtag to follow show related information and updates. … Continue reading How to Maximize Twitter for Brand Marketing at Trade Shows
