Elizabeth DyrsmidFebruary 4, 2015 Is your current website ugly, outdated, or little more than a brochure? Are you ready to begin inbound marketing but don’t have a way to capture leads on your current site? Or worse, do you have a sparkly new website but are producing embarrassingly little in the way of traffic and … Continue reading How to Design a Website to Maximize Conversions
Personal Branding Blog December 27, 2014 I hope the holidays are simply an amazing time for you and yours! There’s such a fervor working up to it and then there’s the wonderful downtime. Or, at least I do hope that you make time for that downtime. It’s tough for small business owners. After all, it … Continue reading 4 Simple Tips to Maximize Your Downtime
Kimberly Brandt November 20, 2014 Marketers hear it all the time: The end of email marketing is nigh . . . Consumers are so overwhelmed by their inboxes that marketing efforts there are falling on deaf ears . . . Email isn’t as effective as . . . yadda, yadda, yadda. But savvy marketers know … Continue reading How To Maximize The Potential Of The Email Channel
By Alex Gutman, Published November 12, 2014 Ecommerce is on the rise, shattering records with every holiday season. If Alibaba’s recent IPO on Wall St. is any indication, the time is now to double your efforts in the ecommerce arena. However, with these amazing opportunities to grow your brand’s bottom line, come efforts to exploit … Continue reading Protect Your Brand: Maximize your Marketing Budget by Fighting Online Counterfeiting
By Paula Chiocchi, Published November 10, 2014 It’s no secret that low email open rates represent a setback to marketers any way you slice them. For your customers, a full inbox can also be infuriating – a long string of unopened emails are never a welcome sight. Here’s what you can do to help you … Continue reading 4 Essential Ways to Maximize Your Email Open Rates
When the time comes to implement a website redesign, one trend you’ll hear pop up over and over again is responsive design. But you shouldn’t design with responsive design in mind because it’s a hot new trend. You should design with it in mind because it’s the best thing you can do for your digital … Continue reading 3 Surprising Benefits of Responsive Design and How to Maximize Them
