Jeffrey Mirro — October 14, 2019 Most people think that digital technology has made the world more accessible. While websites do increase accessibility for many people, they can be limiting for others. Specifically, people with disabilities may have increased difficulty accessing online content. This is not merely an inconvenience in some cases. For businesses that … Continue reading Web Accessibility: Why It Matters to Your HR Department
By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue. John Steinert on September 26, 2019 at 8:00 am We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical … Continue reading Once you’ve defined your ideal customer, it’s buyer activity that matters most
Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most
Jenn Villa — July 19, 2019 — July 19, 2019 Your business isn’t appearing when you search for your keywords on Google, and that’s a real bummer. Or, maybe your competitors are simply out-ranking you on the search engine results page (SERP), and you aren’t sure how to get the upper hand. Have you considered … Continue reading Citation Building Still Matters for Local SEO and We Have Proof
Arik Hanson — June 7, 2019 — June 7, 2019 Last week, a post by long-time blogger and consultant, Mark Schaefer, ruffled a few feathers–and for good reason. Generally, the post was about how MORE experience could actually HURT you in the marketing profession. It started with a quote from Olga Adrienko, head of global … Continue reading Experience Still Matters in Digital Marketing (No Matter What the ‘Pundits’ Say)
Maren Hogan — May 26, 2019 Follow @marenhogan — May 26, 2019 We find that sometimes, the issues that plague people in talent acquisition are really, really hard to solve. But there’s one problem that we brought on ourselves. In fact, technology is what created the issue in the first place, if you think about … Continue reading Why Data Matters When It Comes to Reducing Time to Hire
Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia’s commitment to sustainability resonates with their customers. Rachel Benner and Hannah Post on May 13, 2019 As urban millennials and self-proclaimed nature geeks, we look for brands that reflect who we are. Where we’ve … Continue reading Here’s why truth in brand storytelling matters
Lindsey Flagg — April 14, 2019 Follow @lindseyjflagg — April 14, 2019 Free-Photos / Pixabay Have you ever read an article and balked at the poor grammar it included? Or maybe your situation was a little different – maybe the blog post you read from your favorite company was written coherently and even with perfect … Continue reading Digital Marketing & Content: Why the “Write” Stuff Matters
Kris Spisak — March 12, 2019 Follow @MidloWeb — March 12, 2019 When it comes to monetary transactions, you don’t want to just be honest and dependable. You need to go above and beyond to ensure security, transparency, and credibility. Credit card conversations cannot truly begin without talking about PCI compliance. Yes, you also need … Continue reading PCI Compliance & Why It Matters for Your Payment Transactions
Eric Douglas — March 8, 2019 Follow @LeadingResource — March 8, 2019 InspiredImages / Pixabay McKinsey Consulting surveyed more than 180,00 people at 81 organizations around the world and found that, of many different leadership traits, four stood out as the most important to people. Here they are: Solving problems effectively. This is all about … Continue reading Decoding Leadership: What Really Matters
