Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect. Ryan Brock on July 15, 2020 We all know how valuable audience personas can be for marketers. They outline demographic information and pain points for different types of customers, and can help us … Continue reading Why audience context matters
Tag Archives: matters
Why Amazon Attribution Matters
Joe Pizer — June 3, 2020 What is Amazon Attribution? Amazon Attribution allows advertisers to measure the impact of non-Amazon search, social, display, email, and video media channels that drive searchers to buy your products on Amazon. Examples include third party search ads that lead directly to Amazon product pages, keywords with sitelinks, and social … Continue reading Why Amazon Attribution Matters
6 Ways to Support Local Business During COVID-19 and Why It Matters
Chris Biscuiti — April 21, 2020 As the parent of a child, my heart breaks for local businesses who are struggling and simply hanging on right now due to the effects of COVID-19. These small business owners are our neighbors, our friends, our charity event and fundraiser supporters, and the lifeblood off our communities. For … Continue reading 6 Ways to Support Local Business During COVID-19 and Why It Matters
Website Design Matters, but Not Why You Think
Jon-Mikel Bailey — March 19, 2020 I co-founded and helped run a web design and development firm for 17 years. During that time, I wrote a lot of posts on the importance of your website’s design. And I still believe that the design of your website is very important. But, what does web design mean … Continue reading Website Design Matters, but Not Why You Think
Why It Matters to Incorporate Continuous Learning into Your LMS
Dariya Lopukhina — March 5, 2020 Free-Photos / Pixabay With younger generations in the workplace and increasingly in leadership roles, they want more access to continuous learning resources. For those in L&D teams, this means that your learning platforms and learning management systems (LMS) can’t stay at static repositories of courses and materials anymore. Why … Continue reading Why It Matters to Incorporate Continuous Learning into Your LMS
The Sweetest Sound and Why Caring Matters For Your Business
Brian Basilico — January 10, 2020 The Sweetest Sound… One of the things Dale Carnegie said in his book, How to Win Friends and Influence People, was that the sweetest sound in anybody’s ear is their own name. I want to take that a step further. I think the sweetest sound is not only somebody’s … Continue reading The Sweetest Sound and Why Caring Matters For Your Business
Why Learning Agility Matters to Leadership Success
Darleen DeRosa — January 8, 2020 Having the right leaders in place is absolutely critical to business success. Without strong leadership throughout an organization, even the most talented employees will struggle to be effective. When assessing leadership potential, companies emphasize a number of skills, behaviors, and competencies related to job performance, but they often fail … Continue reading Why Learning Agility Matters to Leadership Success
The 5 Dimensions of Learning Agility (+ Why It Matters in Leadership)
Micah Lally — January 2, 2020 You’ve probably noticed amongst your team members that everyone performs at different levels and in different capacities. That’s to be expected if you’re hiring diverse talent in order to empower your business’ wheelhouse. But have you ever been able to pick out one or two individuals who just seem … Continue reading The 5 Dimensions of Learning Agility (+ Why It Matters in Leadership)
Web Accessibility: Why It Matters to Your HR Department
Jeffrey Mirro — October 14, 2019 Most people think that digital technology has made the world more accessible. While websites do increase accessibility for many people, they can be limiting for others. Specifically, people with disabilities may have increased difficulty accessing online content. This is not merely an inconvenience in some cases. For businesses that … Continue reading Web Accessibility: Why It Matters to Your HR Department
Once you’ve defined your ideal customer, it’s buyer activity that matters most
By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue. John Steinert on September 26, 2019 at 8:00 am We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical … Continue reading Once you’ve defined your ideal customer, it’s buyer activity that matters most