Gleb Tsipursky December 17, 2020 What are you paying attention to during this pandemic? What you’re focusing on can make a big difference to your business, your career, and your health. If you enjoy video, here’s a videocast based on this blog: And if you like audio, here’s a podcast based on the blog: Or … Continue reading Are You Paying Attention to What Matters in This Pandemic?
Jillian Collins December 7, 2020 Do you know someone born between 1996 and 2015, also known as Gen Z? Ever find yourself asking them to help with a small task on your iPhone because you know they can do it in seconds? Well, I’m a member of that group, and as the largest generation by … Continue reading Marketing Matters: Why It’s Time to Put Gen Z to Work
Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect. Ryan Brock on July 15, 2020 We all know how valuable audience personas can be for marketers. They outline demographic information and pain points for different types of customers, and can help us … Continue reading Why audience context matters
Joe Pizer — June 3, 2020 What is Amazon Attribution? Amazon Attribution allows advertisers to measure the impact of non-Amazon search, social, display, email, and video media channels that drive searchers to buy your products on Amazon. Examples include third party search ads that lead directly to Amazon product pages, keywords with sitelinks, and social … Continue reading Why Amazon Attribution Matters
Chris Biscuiti — April 21, 2020 As the parent of a child, my heart breaks for local businesses who are struggling and simply hanging on right now due to the effects of COVID-19. These small business owners are our neighbors, our friends, our charity event and fundraiser supporters, and the lifeblood off our communities. For … Continue reading 6 Ways to Support Local Business During COVID-19 and Why It Matters
Jon-Mikel Bailey — March 19, 2020 I co-founded and helped run a web design and development firm for 17 years. During that time, I wrote a lot of posts on the importance of your website’s design. And I still believe that the design of your website is very important. But, what does web design mean … Continue reading Website Design Matters, but Not Why You Think
Dariya Lopukhina — March 5, 2020 Free-Photos / Pixabay With younger generations in the workplace and increasingly in leadership roles, they want more access to continuous learning resources. For those in L&D teams, this means that your learning platforms and learning management systems (LMS) can’t stay at static repositories of courses and materials anymore. Why … Continue reading Why It Matters to Incorporate Continuous Learning into Your LMS
Brian Basilico — January 10, 2020 The Sweetest Sound… One of the things Dale Carnegie said in his book, How to Win Friends and Influence People, was that the sweetest sound in anybody’s ear is their own name. I want to take that a step further. I think the sweetest sound is not only somebody’s … Continue reading The Sweetest Sound and Why Caring Matters For Your Business
Darleen DeRosa — January 8, 2020 Having the right leaders in place is absolutely critical to business success. Without strong leadership throughout an organization, even the most talented employees will struggle to be effective. When assessing leadership potential, companies emphasize a number of skills, behaviors, and competencies related to job performance, but they often fail … Continue reading Why Learning Agility Matters to Leadership Success
Micah Lally — January 2, 2020 You’ve probably noticed amongst your team members that everyone performs at different levels and in different capacities. That’s to be expected if you’re hiring diverse talent in order to empower your business’ wheelhouse. But have you ever been able to pick out one or two individuals who just seem … Continue reading The 5 Dimensions of Learning Agility (+ Why It Matters in Leadership)
