Laura DonovanFebruary 26, 2015 65-85% of people describe themselves as visual learners. Facebook posts with images get 7 times more likes and 10 times more shares that those without. Twitter now encourages tweets with images. Psychological tests prove that when presented with an image and text, the image gets most of the attention, but the … Continue reading Why Images Matter In Social Media Marketing
Tony AdragnaFebruary 23, 2015 It’s the start of a new year and maybe your company is deciding it’s finally time to redesign your website. A website redesign is not something you should decide to do on a whim and expect it to be successful. There is strategy behind a redesign, and there are certain metrics … Continue reading What Metrics Matter Most When Deciding To Redesign Your Website?
Jon-Mikel BaileyFebruary 5, 2015 The one constant with SEO (search engine optimization) is change. Search engines have been around since the 90s and have since died a thousand deaths. I recently read a post about the many deaths of SEO (literally recounting all the times SEO has died). Great article, but I especially liked the … Continue reading SEO: Do Keywords and META Tags Still Matter?
Jackie NagelJanuary 19, 2015 Technological advances the past several years have certainly helped smaller businesses. From reducing costs to minimizing delays, automation tools allow smaller entities to compete with the giants in their industry. Despite these improvements, you don’t want to be lulled into a false sense of security of what automation can do to … Continue reading No Matter How Automated, Your Small Business Needs A Goal To Grow
Columnist Andrew Waber of Chitika shares his thoughts on two important trends: wearables and the connected home. Andrew Waber on January 14, 2015 In recent years, the Consumer Electronics Show (CES) has become a tech-industry touchstone – a venue where companies from almost every corner of the space look to showcase what they believe will be … Continue reading CES 2015: The Big Trends That Should Matter To Marketers
Business.com December 31, 2014 Facebook@Work sounds like something employees shouldn’t be doing on the job. But Facebook is planning to release a document sharing and social platform similar to what it uses internally to speed work flows. According to a number of reports, beginning with Tech Crunch last June and a more recent report … Continue reading What is Facebook@Work & Why Does It Matter for Your Business?
Daniel Pishock December 23, 2014 The dawn of 2015 is officially upon us and with it comes a slew of blog posts speculating on, what SEO will look like in 2015. And although it is too early to tell what 2015 will officially mean to organic search traffic, we can be certain that if … Continue reading Meta Descriptions: Why They Still Matter.
Rick Whittington December 16, 2014 You’ve been working hard to optimize your company website for search engines using the keyword research that your marketing specialist has done for you. You’ve been writing blog posts on a regular basis, and you’re sending out a robust email newsletter to drive more traffic to your website. You’re … Continue reading Tons of Traffic, Zero Sales? Why Website Traffic Doesn’t Matter
By Annie Zelm, Published October 8, 2014 You’ve been blogging, emailing and converting website visitors to leads for months now, and you get the sense your potential clients are more engaged. People are commenting on your posts. Maybe a few have even mentioned they read something you recently published. You’re delighted—until you realize you still … Continue reading Proving Your Worth: What Content Marketing KPIs Matter Most?
Alex Lash Oct 07 2014 Digital health is popular among investors, there’s no doubt. But is it good for us? Products such as fitness wristbands and online wellness coaching are generating buzz, and as a techno-skeptic I often roll my eyes at the trendy accessories and general assumption that life is easier online. Meanwhile, … Continue reading So Far, Little Proof That Digital Health Is Healthy. Does It Matter?
