by Laurie Sullivan @lauriesullivan, (October 26, 2015) Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the key. … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match
Andrew SheridanOctober 11, 2015 Online advertising vendors are in an arms race and Google has made the latest advance with the release of their new Customer Match feature. Customer Match will allow advertisers to use email addresses to target ads across their Search, Display, YouTube, and Gmail ad networks. This feature works by allowing you … Continue reading Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers
ZOG DigitalOctober 7, 2015 Google recently introduced Customer Match, a new tool that gives advertisers a better way to capitalize on a consumer’s intent-rich moments by tapping into historical search data. Customer Match will allow marketers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. It will … Continue reading Customer Match Enables Email Data for Google Platforms
Laura DonovanSeptember 30, 2015 Google has just rolled out a new product called Customer Match. Google states that this is in response to consumer expectations for more immediate and relevant content. The new product specifically targets people that have provided an email address to a company. These email addresses can be uploaded to Google. Ads … Continue reading Why Google’s Customer Match is Good for Business AND Consumers
Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. Ginny Marvin on September 28, 2015 Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match, lets advertisers upload their customer … Continue reading Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
Mike WoodJune 27, 2015 Filling a website with the same keyword matching your domain and not supplementing with LSI is a sign to Google that you are spam and only there for the money, not to provide quality content. Google’s goal is to weed out the junk and return quality results. Ah, the days are … Continue reading Exact Match Domains Are Still Profitable
Ryan ScottMay 24, 2015 For employees and nonprofits alike, matching gifts is the gift that keeps giving. When companies match the donations that employees make to nonprofits, the result is a powerful employee engagement tool that supports nonprofits and employees alike. For nonprofits, studies have shown that matching gifts serve as an incentive in fundraising … Continue reading Which Companies Match Gifts Most?
Mark ShawApril 22, 2015 I am sure most people will have heard of Twitter. Its been going for 9+ years. I suspect less will have come across a new App which Twitter purchased a few weeks ago. That App is called Periscope. It allows you to livestream and to watch other livestreams from your mobile … Continue reading Twitter and Periscope – A Perfect Match For You and Your Business
Cody JensenApril 14, 2015 Keyword selection is as integral a part of pay per click advertising as selecting copy and headline variations. However, it’s often viewed as somewhat of an afterthought as some spend hours crafting amazing copy, landing pages, and funnel optimization strategies while not giving nearly as much attention to the specific area … Continue reading The Definitive Guide to PPC Match Types
PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if … Continue reading Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
