Tag Archives: MarTech

Combining martech projects: 5 questions to ask

Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk. Steve Petersen on February 6, 2024 When managing multiple martech projects, it can be tempting to combine efforts if there are overlapping tasks or shared goals. But doing so comes with risks. Before deciding to … Continue reading Combining martech projects: 5 questions to ask →

What to do when your martech tools aren’t delivering results

Marketing Technology

Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs. Venkatraman Kannan on February 2, 2024 The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. More than the … Continue reading What to do when your martech tools aren’t delivering results →

Martech activity slows in 2023 with less funding, launches

Marketing Technology

Martech funding, product launches and M&A sink in 2023 per CabinetM’s latest report. Allyson Delaney on January 31, 2024 In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. … Continue reading Martech activity slows in 2023 with less funding, launches →

AI-powered martech releases and news: Jan. 25

Marketing Technology AI

Even though AI is really bad facial recognition, it is still being used for this by many organizations, damaging the lives of people and company’s brands. Constantine von Hoffman on January 25, 2024 A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used … Continue reading AI-powered martech releases and news: Jan. 25 →

Martech set to exceed $215 billion by 2027

Marketing Technology

The global martech market will hit 13.3% annual growth in the coming years, up from 10.9% in 2023, according to a new Forrester forecast. Chris Wood on January 23, 2024 A multi-year martech boom is underway. Global martech spend is projected to surpass $ 215 billion annually by 2027, up from $ 131 billion in … Continue reading Martech set to exceed $215 billion by 2027 →

How strategic martech integration drives business growth

Marketing Technology

Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Gene De Libero on January 18, 2024 Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms … Continue reading How strategic martech integration drives business growth →

AI-powered martech releases and news: Jan. 18

Marketing Technology AI

It’s not your imagination: 89% of engineers working on LLMs/genAI say their models have issues with hallucinations. Constantine von Hoffman on January 18, 2024 Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: … Continue reading AI-powered martech releases and news: Jan. 18 →

5 ‘must-dos’ when reviewing your martech stack

Marketing Technology

In a time of tighter budgets and ‘doing more with less,’ a marketing technology review is an essential step for maximizing efficiency and spending. Sam Burr on December 29, 2023 It’s been a tough year for many consumers. The rising cost of living has people paring back personal and household spending. This makes marketing teams … Continue reading 5 ‘must-dos’ when reviewing your martech stack →

AI-powered martech releases and news: Dec. 21

Marketing Technology AI

Haven’t done anything about your holiday cards yet? Artificial intelligence comes to the rescue. If you trust it. Constantine von Hoffman on December 21, 2023 Good news if you are running very late on dealing with holiday cards like I am. AI is here to help! Digital United has launched the free-to-use JingleBot HolidAI (I … Continue reading AI-powered martech releases and news: Dec. 21 →

New AI-powered martech releases: Dec. 14

Marketing Technology AI

Along with this week’s releases, upgrades and features is an opportunity to use gen AI to “knit” a sweater and help feed people. Constantine von Hoffman on December 14, 2023 Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a … Continue reading New AI-powered martech releases: Dec. 14 →