Data is exploding, stacks are sprawling, and AI is raising the stakes. Discover what needs to sit at the center of your martech stack — before it’s too late. Mike Pastore on September 5, 2025 As data and AI become the dominant forces in marketing, the real question is no longer if your martech … Continue reading What should sit at the center of your martech stack in the age of AI?
The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack. Mike Pastore on August 22, 2025 TL;DR: Take the 2025 MarTech Replacement Survey. The 2024 MarTech Replacement Survey gave us insights into how marketers evaluate and replace their technology tools. A clear majority of the … Continue reading How is AI reshaping martech replacements? Share your insights
Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences. Steve Petersen on August 8, 2025 User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel — means missing the whole journey. … Continue reading The hidden power of persona-driven UAT in martech success
Better cooperation between IT, marketing and data means fewer turf wars, but every app carries some risk. Mike Pastore on July 30, 2025 There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, the applications themselves … Continue reading Who’s watching the security of your martech stack?
Mid-size companies are most satisfied with their martech stacks. Smaller companies, not so much. Mike Pastore on July 18, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketers appear to be generally satisfied with their martech tool stacks, according to MarTech’s 2025 State of Your Stack Survey report, but … Continue reading Satisfaction with martech stacks varies by company size
Stack documentation, optimization and platform management impact the customer experience, sales efficiency, and even long-term innovation. Steve Petersen on July 16, 2025 In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward … Continue reading Martech maestros focus on internal processes — and drive external success
Stop apologizing for your “outdated” stack. While competitors chase shiny new tools, you can build something lean, effective and profitable. Gene De Libero on July 8, 2025 The pressure to modernize your marketing technology stack is real. Your competitors seem to be running circles around you with sophisticated automation, your CEO keeps asking why … Continue reading An honest guide to smart martech modernization (DD)
Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities. Gene De Libero on July 2, 2025 Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: … Continue reading An outcome-driven framework for core martech selection
Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance. MarTechBot on June 30, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading Which martech categories will disappear if they don’t include AI?
There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why. Mike Pastore on June 20, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: MarTech 2025 State of Your Stack Survey. MarTech’s 2025 State of Your Stack Survey found … Continue reading Homegrown martech tools are making a comeback
