Even though AI is really bad facial recognition, it is still being used for this by many organizations, damaging the lives of people and company’s brands. Constantine von Hoffman on January 25, 2024 A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used … Continue reading AI-powered martech releases and news: Jan. 25
Tag Archives: MarTech
Martech set to exceed $215 billion by 2027
The global martech market will hit 13.3% annual growth in the coming years, up from 10.9% in 2023, according to a new Forrester forecast. Chris Wood on January 23, 2024 A multi-year martech boom is underway. Global martech spend is projected to surpass $ 215 billion annually by 2027, up from $ 131 billion in … Continue reading Martech set to exceed $215 billion by 2027
How strategic martech integration drives business growth
Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Gene De Libero on January 18, 2024 Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms … Continue reading How strategic martech integration drives business growth
AI-powered martech releases and news: Jan. 18
It’s not your imagination: 89% of engineers working on LLMs/genAI say their models have issues with hallucinations. Constantine von Hoffman on January 18, 2024 Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: … Continue reading AI-powered martech releases and news: Jan. 18
5 ‘must-dos’ when reviewing your martech stack
In a time of tighter budgets and ‘doing more with less,’ a marketing technology review is an essential step for maximizing efficiency and spending. Sam Burr on December 29, 2023 It’s been a tough year for many consumers. The rising cost of living has people paring back personal and household spending. This makes marketing teams … Continue reading 5 ‘must-dos’ when reviewing your martech stack
AI-powered martech releases and news: Dec. 21
Haven’t done anything about your holiday cards yet? Artificial intelligence comes to the rescue. If you trust it. Constantine von Hoffman on December 21, 2023 Good news if you are running very late on dealing with holiday cards like I am. AI is here to help! Digital United has launched the free-to-use JingleBot HolidAI (I … Continue reading AI-powered martech releases and news: Dec. 21
New AI-powered martech releases: Dec. 14
Along with this week’s releases, upgrades and features is an opportunity to use gen AI to “knit” a sweater and help feed people. Constantine von Hoffman on December 14, 2023 Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a … Continue reading New AI-powered martech releases: Dec. 14
The CMO’s guide to aligning martech and business strategy
Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth. Gene De Libero on December 14, 2023 Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure … Continue reading The CMO’s guide to aligning martech and business strategy
The art of martech vendor negotiations
Strategic preparation and emotional awareness are key for negotiating win-win martech deals. Talisha Padgett on December 6, 2023 Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Dealing with martech vendors Martech … Continue reading The art of martech vendor negotiations
How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey
Spend a few minutes to help us all understand what the past year meant for marketers and their careers. Mike Pastore on November 28, 2023 If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone. But even as 2023 gives way … Continue reading How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey
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