Tag Archives: Marketing

Salary and Career Survey shows big rewards for knowing marketing and machines

Marketing and marketing operations are hot career options. Kim Davis on June 13, 2022 “Individuals who both ‘speak marketing’ and ‘speak machine’” — marketers and marketing technologists — “are worth their weight in gold.” So says Chief Martec Scott Brinker in his commentary on the results of the 2022 MarTech Salary and Career Survey. He … Continue reading Salary and Career Survey shows big rewards for knowing marketing and machines →

20 questions to ask during an email marketing platform demo

Email Marketing Platforms

Don’t forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages. Pamela Parker on June 9, 2022 When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a … Continue reading 20 questions to ask during an email marketing platform demo →

GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search

Acquisition

GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search by Laurie Sullivan @lauriesullivan, June 10, 2022 Los Angeles-based GR0, which began as a search engine optimization (SEO) firm in 2020, made an acquisition this week that moves it into paid search. The move will provide marketers with a portfolio of search-marketing … Continue reading GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search →

Using Marketing & PR to Quickly Increase Your Brand’s Visibility

Branding Lessons

Using Marketing & PR to Quickly Increase Your Brand’s Visibility Nate Nead / 02 Jun 2022 Want to grow your business? Want to continue adding new customers and getting in front of a larger audience of qualified buyers? You need to focus on brand awareness. Brand awareness and visibility are key elements of successful … Continue reading Using Marketing & PR to Quickly Increase Your Brand’s Visibility →

The Best Ways To Avoid 5 Common Marketing Mistakes

Marketing Mistakes

The Best Ways To Avoid 5 Common Marketing Mistakes Roman Vyas / 31 May 2022 According to the U.S. Bureau of Labor Statistics, 2 out of 10 new businesses close in the first year of operation, and 9 out of 10 startups fail (Startup Genome data). Despite entrepreneurs’ colossal motivation and a strong urge … Continue reading The Best Ways To Avoid 5 Common Marketing Mistakes →

Want Bigger Marketing Results? Aim Smaller

Marketing Transformation

Want Bigger Marketing Results? Aim Smaller Nate Nead / 31 May 2022 As business owners and marketers, we often fall for the idea that bigger is better. We think, “If we just did more, bought more, or expanded our budget more, we would get better results.” But what if that’s not true? What if … Continue reading Want Bigger Marketing Results? Aim Smaller →

7 Crucial Instagram Marketing Strategies to Use: The Ultimate 2022 Guide

Instagram Engagement

7 Crucial Instagram Marketing Strategies to Use: The Ultimate 2022 Guide April, 20 June 2022 Your Instagram platform can be your next stepping stone to eCommerce success. With more than one billion users, this social media platform is increasingly becoming popular for businesses. This photo-sharing app has continued to release helpful tools and ways for … Continue reading 7 Crucial Instagram Marketing Strategies to Use: The Ultimate 2022 Guide →

How to decide if you need an enterprise email marketing platform

Email Marketing Platforms

Here are some questions to ask to determine if your organization can benefit from this software adoption. Pamela Parker on June 6, 2022 Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, … Continue reading How to decide if you need an enterprise email marketing platform →

What is Growth Marketing and the Best Tactics to Generate Leads

Growth Strategy

What is Growth Marketing and the Best Tactics to Generate Leads Brad Anderson / 26 May 2022 Generating customer leads is often a top priority for business owners. However, many find it challenging to adopt the right strategy to generate those leads — especially quality ones. So what happens? Sales blame marketing for insufficient … Continue reading What is Growth Marketing and the Best Tactics to Generate Leads →

Broaden your marketing ops talent perspective

Talent Management

Marketing operations is more than just marketing automation. Diversify your perspective when looking at candidates’ skill sets. Steve Petersen on June 3, 2022 Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “The State of Marketing Operations: 2022” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara … Continue reading Broaden your marketing ops talent perspective →