ABM has the potential to improve both marketing and sales operations. Corey Patterson on June 3, 2022 “What we have learned over the years in B2B — where we have higher average sales prices — is that we’re dealing with buying committees and multiple personas that are making [buying] decisions,” said Auseh Britt, VP of … Continue reading How ABM strategies can accelerate marketing and sales velocity
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. Pamela Parker on June 3, 2022 Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $ 4.5 billion in 2020 to … Continue reading What is email marketing and how are platforms helping brands succeed?
Fans will get an immersive augmented reality experience in the area around Wrigley Field Constantine von Hoffman on June 2, 2022 The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be … Continue reading Chicago Cubs dive into the metaverse with Web3 marketing platform Valence
The Zeta Marketing Platform will now be available to the large market of AWS customers. Kim Davis on June 1, 2022 Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite … Continue reading Zeta becomes first marketing platform to join the AWS marketplace
Agencies are an essential part of the marketing and advertising eco-system. There’s a cost to their services, of course, but in a number of cases it will be worth it. Akshat Biyani on May 31, 2022 Nobody can do it all. No matter how good your marketing team is, there is going to be expertise … Continue reading Why we care about marketing agencies
10 Ways Video Content Marketing Can Increase Your Website Traffic Harsh Dutta / 18 May 2022 Using videos to drive more visitors to your website is a smart move. Such is the popularity of videos, that big and small companies are investing thousands of dollars in video content creation. Keeping people on your site … Continue reading 10 Ways Video Content Marketing Can Increase Your Website Traffic
Tom Snyder, content marketing manager at Hot Dog Marketing, talks about the challenges with finding valuable, actionable information. Constantine von Hoffman on May 27, 2022 Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the … Continue reading A winding path to marketing and analytics
Brands will be able to execute, optimize TikTok content at scale. Chris Wood on May 26, 2022 Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. About 38.5% of Hootsuite’s customers … Continue reading Hootsuite joins TikTok’s Marketing Partner Program
The Guidepoint is the connective tissue that rolls upward and downward in the organization. Stacey Ackerman on May 26, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers. We also held a Zoom meeting to discuss the Navigator with members of the agile marketing … Continue reading Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint
Remote work challenges become assets when workflow is transformed digitally. Chris Wood on May 25, 2022 There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are … Continue reading 4 strategies to help marketing teams improve workflow and collaboration
