Tag Archives: Marketing

11 steps to boost marketing metrics with employee happiness

Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity. Jade Bunke on January 31, 2023 How do you build a high-performance marketing team? It starts with employee happiness — and ends with a meteoric rise in your metrics. Are you ready to drive your team’s performance to … Continue reading 11 steps to boost marketing metrics with employee happiness →

Introducing an in-depth guide to the Agile Marketing Navigator

Marketing Agility

Download a free ebook containing all you need to know about the Agile Marketing Navigator. Kim Davis on January 30, 2023 “Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman … Continue reading Introducing an in-depth guide to the Agile Marketing Navigator →

Why we care about compliance in marketing

Marketing Compliance

Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious. Joe Stanganelli on January 27, 2023 Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The 21st century changed much … Continue reading Why we care about compliance in marketing →

3 email marketing shifts to make in 2023

Email Marketing Tools

Consider making these three major directional changes that could help your email program succeed this year. Ryan Phelan on January 27, 2023 Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than … Continue reading 3 email marketing shifts to make in 2023 →

Top 3 priorities for your 2023 B2B marketing strategy

B2B Marketing

Set up your brand for long-term success by focusing on data-informed insights, creator marketing and building brand advocates. Michael Brito on January 26, 2023 As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and … Continue reading Top 3 priorities for your 2023 B2B marketing strategy →

MarTech’s marketing operations experts to follow

Marketing Operations

These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need. Constantine von Hoffman on January 26, 2023 at 2:23 pm | Reading time: 3 minutes Marketing operations is what makes the magic happen. These are the folks … Continue reading MarTech’s marketing operations experts to follow →

Why and how to use loss aversion in email marketing (plus 4 examples)

Email Marketing

Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns. Kath Pay on January 23, 2023 As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns … Continue reading Why and how to use loss aversion in email marketing (plus 4 examples) →

Why we care about search marketing

Search Engine Marketing

A combination of solid SEO and PPC strategies can boost your site’s visibility in search engines, resulting in more traffic and conversions. Johanna Marmon on January 23, 2023 Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 billion to a truly staggering … Continue reading Why we care about search marketing →

AI in marketing: 7 areas where it shines and struggles

Marketing AI

Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond. Ruben Ugarte on January 19, 2023 AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands … Continue reading AI in marketing: 7 areas where it shines and struggles →

A 5-point framework for creating a high-performing marketing organization

Marketing Performance

Learn what it takes to develop high-performing creative marketing firms and in-house agencies that go beyond best practices. Brian Kessman on January 17, 2023 at 9:45 am | Reading time: 7 minutes Did you know that most creative and marketing organizations still rely on organizational strategies, structures and management philosophies that date back to 1911? … Continue reading A 5-point framework for creating a high-performing marketing organization →