Category Archives: B2B Product Development

How to create case studies that sway B2B decision-makers

B2B Product Development

Here’s how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact. Stephanie Trovato on December 19, 2023 When your prospects are on the brink of decision-making in their buyer’s journey, a compelling case study can tip the scales in your favor. Because people, even corporate decision-makers, crave … Continue reading How to create case studies that sway B2B decision-makers →

AI is used in marketing by two thirds of B2B orgs, Forrester finds

B2B Product Development

Targeting is the top use case, and one third are using chatbots. Chris Wood on March 16, 2023 AI is used in marketing by 67% of B2B organizations, according to the new “Global State of AI in B2B Marketing Survey” by Forrester. More than 70% of respondents plan to “moderately” or “significantly” increase their plans … Continue reading AI is used in marketing by two thirds of B2B orgs, Forrester finds →

B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products

B2B Product Development

B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products by Ray Schultz , Columnist, November 17, 2021 B2B marketers should not worry about how to reach increasingly younger buyers. The answer is mobile, according to Consumerization of B2B, a study released Wednesday by Rightpoint.  Of the individuals polled, 54% are shopping on their … Continue reading B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products →

Random Posts on B2B Product Development