Tag Archives: Marketing

Conversational marketing: A guide to a key B2B GTM strategy

Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers. Stephanie Trovato on April 3, 2023 Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2B go-to-market strategy doesn’t prioritize delivering a personalized … Continue reading Conversational marketing: A guide to a key B2B GTM strategy →

TV, Marketing Evolving — So Why Do We Still Have Upfronts?

TV Advertisement

TV, Marketing Evolving — So Why Do We Still Have Upfronts? by Maarten Albarda , Featured Contributor, March 31, 2023 The always smart and insightful Brian Wieser published an update this week on whether or not TV as we know it is dead or dying. Spoiler (from his article): It is not. What has happened … Continue reading TV, Marketing Evolving — So Why Do We Still Have Upfronts? →

Working with freelance marketing talent

Freelancers Skills

Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal. Kim Davis on March 31, 2023 Jennifer Paaske runs customer success at Boomer Baby, an independent Medicare insurance agency. Is there also a separate marketing organization? “Honestly, my partner Christine and I wear all the hats,” said … Continue reading Working with freelance marketing talent →

Going back to basics: Marketing as a conversation

Marketing Education

At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you’re talking to. Jon-Mikel Bailey on March 30, 2023 Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any … Continue reading Going back to basics: Marketing as a conversation →

Using AI and journey orchestration to boost your marketing automation

Marketing Automation

AI and customer journey orchestration can take your existing marketing automation approaches to the next level. Greg Kihlstrom on March 30, 2023 Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers expect a seamless experience with your brand, regardless of the channel. There … Continue reading Using AI and journey orchestration to boost your marketing automation →

Marketing technology optimization: The path to peak martech stack performance

Marketing Technology

Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023 A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance →

Scaling agile with the Agile Marketing Navigator framework

Marketing Agility

The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility. Stacey Ackerman on March 29, 2023 Many think that scaling agile means taking it from one team to many. While that’s a part of it, agility at scale is more about culture transformation. Everyone in the … Continue reading Scaling agile with the Agile Marketing Navigator framework →

What are the top skills you need for digital marketing?

Digital Marketing Skills

Investing in the right marketing talent, tools and processes helps organizations keep up with the competition. Michael Brito on March 27, 2023 Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make … Continue reading What are the top skills you need for digital marketing? →

A roundup of the latest AI-powered marketing technology releases

AI Marketing Tools

With so many new AI products coming out, it can be hard to keep track of them. Here’s our roundup of the latest. Constantine von Hoffman on March 23, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of … Continue reading A roundup of the latest AI-powered marketing technology releases →

Looking at AI’s rapid infusion into marketing automation platforms

AI Marketing Tools

Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. Milton Hwang on March 23, 2023 This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses … Continue reading Looking at AI’s rapid infusion into marketing automation platforms →