Tag Archives: Marketing

How bias in AI can damage marketing data and what you can do about it

Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here’s what you need to know Constantine von Hoffman on February 22, 2023 Algorithms are at the heart of marketing and martech. They are used for data analysis, data collection, audience segmentation and much, much more. That’s because … Continue reading How bias in AI can damage marketing data and what you can do about it →

Does your marketing team need a digital experience platform (DXP)?

Marketing Segmentation

While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in. Pamela Parker on February 22, 2023 While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing … Continue reading Does your marketing team need a digital experience platform (DXP)? →

How AI can help your marketing right now

Artificial Intelligence Tools

Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today. Constantine von Hoffman on February 21, 2023 Artificial intelligence promises a bold new future but seems to be flailing in the present. Right now, Microsoft’s AI-powered Bing and Google’s Bard are more famous for … Continue reading How AI can help your marketing right now →

Why we care about location marketing

Local Marketing Automation

Location-based marketing is effective for brands with physical locations. Here’s how to leverage the strategy. Johanna Marmon on February 17, 2023 What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? For example, by sending an opted-in text message to offer a discount on a … Continue reading Why we care about location marketing →

MarTech’s marketing AI experts to follow

Marketing AI

Who you need to follow to keep up with the AI revolution sweeping through marketing technology. Chris Wood on February 14, 2023 Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. It is certain that AI’s impact on marketing effectiveness and work will … Continue reading MarTech’s marketing AI experts to follow →

How ChatGPT is set to change marketing technology

ChatGPT

A Q&A with TrustInsight’s Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful. Constantine von Hoffman on February 10, 2023 We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been … Continue reading How ChatGPT is set to change marketing technology →

Why we care about loyalty marketing

Loyalty Programs

Learn why loyalty programs are a win-win for brands and customers and ways marketers can reward customers across various channels. Johanna Marmon on February 8, 2023 As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your … Continue reading Why we care about loyalty marketing →

Top 10 immersive marketing events of 2023

Marketing Events

Here’s a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year. Lisa Peyton on February 3, 2023 I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the … Continue reading Top 10 immersive marketing events of 2023 →

14 Email Marketing Trends to Look Forward to in 2023

Email Marketing Tools

14 Email Marketing Trends to Look Forward to in 2023 Disha Bhatt (Dave) / 03 Feb 2023 The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the … Continue reading 14 Email Marketing Trends to Look Forward to in 2023 →