Tag Archives: Marketing

New releases for AI-powered marketing technology

This week’s roundup of the latest AI-powered platforms, products and features for martech. Chris Wood on June 1, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Here is … Continue reading New releases for AI-powered marketing technology →

How to do marketing personalization at scale

Marketing Performance

How Domino’s, DICK’S Sporting Goods and other brands are leveraging personalization software solutions — and getting results. Jenny Romanchuk on May 30, 2023 No personalization, no leads. Or only a handful of them. It’s a new paradigm in 2023, supported by research. 56% of consumers expect offers to be personalized 100% of the time. And … Continue reading How to do marketing personalization at scale →

B2B digital marketing budgets should grow in 2023

B2B Digital Marketing

Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year. Kim Davis on May 31, 2023 In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of … Continue reading B2B digital marketing budgets should grow in 2023 →

Marketing among top AI applications for small businesses

AI Tools

Small businesses have their sites on marketing and customer service use cases, according to a study from American Express. Chris Wood on May 30, 2023 Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases … Continue reading Marketing among top AI applications for small businesses →

The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media

B2B Marketing

The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media by Ray Schultz , Columnist, May 30, 2023 B2B marketers are somewhat upbeat about the economy, and are adjusting their budgets accordingly. Most are also hopeful about AI, judging by State Of B2B Digital Marketing, a study released Tuesday by Wpromote and … Continue reading The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media →

3 Phase Approach to Evaluate Performance Marketing Initiatives

Marketing Performance

3 Phase Approach to Evaluate Performance Marketing Initiatives Andrew Marsh | May 30th, 2023 What gets measured, gets managed. The success of your performance marketing initiatives depends on what you measure. It is human and organizational nature to manage whatever is measured, and continuous improvement of your performance marketing initiatives depends on effective management. … Continue reading 3 Phase Approach to Evaluate Performance Marketing Initiatives →

3 ways to maximize the power of reception marketing

Marketing Trends

Don’t be the company that bombards customers with salesy marketing assets and offers. Learn a better way to meet their needs. Shama Hyder on May 30, 2023 “Meet your customers where they are.” You have likely seen this phrase in plenty of marketing blogs. While it seems redundant, this sentiment is the foundation of many … Continue reading 3 ways to maximize the power of reception marketing →

Integrating Cross-Functional Teams into Your Growth Marketing Strategy

Team Management

Integrating Cross-Functional Teams into Your Growth Marketing Strategy Abeer Raza / 27 May 2023 A one-size fits all approach is, to say the least, outdated, and so are teams that follow this approach. To create efficient, growth-oriented teams, you need a diverse set of skills, and cross-functional collaborations provide you with just that opportunity. … Continue reading Integrating Cross-Functional Teams into Your Growth Marketing Strategy →

What inflation’s cultural impact means for marketing

Economy Inflation

Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes. Kim Davis on May 26, 2023 When inflation is high the cost of living rises and wages, although rising too, never quite keep up. This has an impact on our pockets. But in addition to the economic consquences of inflation, … Continue reading What inflation’s cultural impact means for marketing →

6 reasons why you need a marketing work management tool

Marketing Tools

Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity. Chris Wood on May 25, 2023 The shift to remote work has created the need to bring teams together using work management platforms and project management tools. Regardless of whether the majority of your marketing team … Continue reading 6 reasons why you need a marketing work management tool →