Tag Archives: Marketing

4 AI categories impacting marketing: Predictive analytics

While this area of AI has been around long enough, it shouldn’t be a substitute for strategic oversight by humans. Greg Kihlstrom on June 13, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) … Continue reading 4 AI categories impacting marketing: Predictive analytics →

3 agile marketing tips to stop starting and start finishing

Marketing Agility

Use these three tips to keep marketing work moving and deliver customer value at the best possible pace. Stacey Ackerman on June 9, 2023 One of the biggest problems marketers face today is working on too much. I have yet to meet a bored marketer. With the constant pressures from stakeholders changing their minds or … Continue reading 3 agile marketing tips to stop starting and start finishing →

The latest in AI-powered marketing technology releases

AI Marketing Tools

This week’s roundup of the latest AI-powered platforms, products and features for martech. Constantine von Hoffman on June 8, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions … Continue reading The latest in AI-powered marketing technology releases →

Why video is the marketing channel you can’t afford to miss

Video Marketing

Here’s why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience. Tim Parkin on June 7, 2023 It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video … Continue reading Why video is the marketing channel you can’t afford to miss →

What Apple’s Vision Pro means for AR and VR marketing

Augmented And Virtual Reality

The new headset hits the market in early 2024 and will cost $3,499. Will enough consumers and businesses adopt it to interest marketers? Chris Wood on June 6, 2023 Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the … Continue reading What Apple’s Vision Pro means for AR and VR marketing →

How to accelerate your marketing career using generative AI now

Career Development

Three essential applications of AI in marketing that will ease your work load and fast track your career. Scott Vaughan on June 6, 2023 Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say … Continue reading How to accelerate your marketing career using generative AI now →

How to foster effective collaboration between marketing and IT

Effective Business Planning

Learn the key points of friction between marketing and IT and how to enhance communication and effectiveness. Greg Krehbiel on June 5, 2023 Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. This article explains the key points of friction and shows how to break through … Continue reading How to foster effective collaboration between marketing and IT →

Summer Is The Time For Omnichannel Marketing

Omni-Channel

Achieving Summer Sales Success With Omnichannel Marketing and Communications Milorad Mitrovic – June 1, 2023 Summer is right around the corner, which means people are looking for sales promotions from their favorite brands – be it a new seasonal wardrobe, outdoor furniture for the backyard, flights to the beach, and more. Consumers are searching for … Continue reading Summer Is The Time For Omnichannel Marketing →

5 failure points of a marketing measurement plan — and how to fix them

Marketing Metrics

Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one. Katie Robbert on June 1, 2023 I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to … Continue reading 5 failure points of a marketing measurement plan — and how to fix them →

How to create a knowledge base for marketing work management

Marketing Strategy

You’ve implemented a great marketing work management tool. But you still need to show others how to use it. Chris Wood on June 1, 2023 Marketing work management tools can benefit your organization in a number of ways, including adding productivity and efficiency. They also help manage teams that work remotely. But with all of … Continue reading How to create a knowledge base for marketing work management →