Struggling to attract quality B2B leads? Learn to build an effective ICP, integrate it into your strategy and avoid common mistakes. Michael Maximoff on January 26, 2024 Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? … Continue reading How to develop a winning B2B ideal customer profile
Category Archives: B2B Digital Marketing
B2B digital marketing budgets should grow in 2023
Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year. Kim Davis on May 31, 2023 In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of … Continue reading B2B digital marketing budgets should grow in 2023