Executives want business impact, not dashboards. Present marketing ROI through revenue influence, efficiency trends and predictability. By Dan Harris February 4, 2026 Most marketing ROI reports don’t fail because marketing underperformed. They fail because they answer questions executives aren’t asking. Marketing has no shortage of data. Dashboards overflow with impressions, clicks, engagement rates … Continue reading How to demonstrate marketing ROI in a way the C-suite trusts
In a world flooded with AI content and generic advice, marketers are turning to curated communities and in-person connections for help. By Lisa Shaw February 3, 2026 For those of us happy to cocoon at home with our remote jobs, especially marketers who built digital-first strategies post-pandemic, the return of in-person meetings and … Continue reading Marketing leaders need peers, not playbooks
Marketing The Seahawks: Data Behind Fandom Deals by Laurie Sullivan , Staff Writer, February 2, 2026 The estate of Paul Allen, owner of the Seattle Seahawks and Microsoft cofounder, refuted allegations by ESPN that the team would go up for sale the day after Super Bowl LX, where they will face off against the New England Patriots. … Continue reading Marketing The Seahawks: Data Behind Fandom Deals
Agentic AI goes beyond automation to plan, execute and optimize marketing across channels — with minimal human intervention. By John Premkumar January 29, 2026 Across industries, agentic AI is rapidly moving beyond basic customer service roles to assume frontline marketing responsibilities. In the U.S. — where the market for agentic AI is projected … Continue reading Why agentic AI is different from traditional marketing automation
Review site consolidation is a lot to digest. Let’s break down the G2 acquisition so you can protect your intent data strategy and keep your pipeline steady. By Mike Pastore , January 30, 2026 The B2B software review and comparison landscape changed dramatically this week when G2 announced it acquired Software Advice, Capterra … Continue reading B2B software marketing takes a turn with consolidation of review sites
Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market. By Kathleen Schaub , January 29, 2026 Imagine a world where the day when executives review marketing dashboards isn’t fraught with tension. Where deviations from planned results don’t mean failure — either failure … Continue reading How smart leaders use marketing metrics to navigate uncertainty
Marketers are racing to govern AI without planning for outcomes. New ANA data shows why policies alone create control theater, not value. By Ana Mourão , January 26, 2026 Marketing organizations are racing to adopt AI while simultaneously trying to contain it. About 76.6% of marketers now have AI policies in place, … Continue reading AI governance without strategy is setting marketing teams up to fail
How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. By Jeanne Jennings January 21, 2026 As an adjunct professor at Georgetown University, I (and my students) live under an AI disclosure policy. If you use generative AI — whether it’s to write, design, brainstorm or … Continue reading A practical framework for AI disclosure in marketing
82% of B2B marketers say AI skills haven’t helped their paycheck, and 70% are upskilling on their own time and their own dime. By Constantine von Hoffman January 20, 2026 AI is doing wonders for B2B marketing by cutting costs and improving productivity. But, as has been the case for the past 56 years, … Continue reading AI is paying off for B2B marketing. For B2B marketers? Not so much.
Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement and growth. By MarTechBot January 19, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading How to build lasting buyer momentum in B2B marketing
