AI-based applications are making their way into enterprise organizations. Here’s how to ensure you’re in a position to use them properly. Anita Brearton on September 1, 2023 It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and … Continue reading Marketing leaders, are you actually ready for AI?
The Science Behind A Winning Marketing Plan: Harnessing Data by JoAnne Gritter , August 23, 2023 Big data is changing the way the world works. The speed at which unprecedented volumes of information are being collected and analyzed requires constant revision to an organization’s best practices. Consider that as of 2012, 2.5 exabytes of data … Continue reading The Science Behind A Winning Marketing Plan: Harnessing Data
Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist. Ignite Visibility on August 31, 2023 Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can … Continue reading Dominate the inbox with your free 46-point email marketing checklist by Ignite Visibility
Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible. Pamela Parker on August 24, 2023 By definition, account-based marketing (ABM) is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts … Continue reading What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Google Analytics 4 is of limited use for attribution modeling. That’s where marketing mix modeling comes in. Katie Robbert on August 25, 2023 Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. … Continue reading Preparing for marketing mix modeling: What you need to know
Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies Al Sefati / Aug 23, 2023 In the dynamic world of search marketing, the strategic fusion of organic and paid strategies has emerged as a game-changer for brands seeking unrivaled success in the digital realm. Let’s delve into the realm of integrated search … Continue reading Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies
Gartner: Generative AI Once Again Shaking Up Marketing Departments by Laurie Sullivan @lauriesullivan, August 23, 2023 Despite risk-management challenges, 14% of 405 senior marketing technologists participating in a Gartner survey said they have invested in tools based on generative artificial intelligence (GAI), but another 63% said they plan to do the same within the next … Continue reading Gartner: Generative AI Once Again Shaking Up Marketing Departments
Simply having ABM technology doesn’t mean you have a strategy. The strategy should come first and be supported by the tech. Chris Wood on August 22, 2023 Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The … Continue reading For ABM marketing, don’t get lost in technology
It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing. Ryan Phelan on August 22, 2023 Remember the COVID times? I’ll wait while you stop twitching. It was hellish for a while, but for marketers, it was also all about doing things, … Continue reading Why you should always ask why: Strategy must lead tactics in marketing planning
Best WordPress Marketing Plugins for 2023 Syed Balkhi / Aug 19, 2023 If you’re using WordPress for your website, you know you’ve laid the foundation for a strong business. WordPress powers 43% of all online websites today. And has 64% of the Content Management System marketplace. Because there are tens of thousands of businesses … Continue reading Best WordPress Marketing Plugins for 2023
