Tag Archives: Marketing

How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs

Marketing Strategy

How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs by Bryan Karas , June 23, 2023 The first half of 2023 was, to put it bluntly, a bloodbath for layoffs in the world of major marketing platforms (most significantly Meta, Alphabet, and Amazon).  At the same time, those companies, specifically Meta and … Continue reading How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs →

6 marketing automation use cases where AI can help with data quality

Marketing Automation

Will AI help address age-old marketing issues or just add more complexity? Milton Hwang on June 22, 2023 Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much … Continue reading 6 marketing automation use cases where AI can help with data quality →

Employee advocacy: The untapped goldmine in your content marketing strategy

Employee Advocacy

Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps to get started today. Stephanie Trovato on June 21, 2023  Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you … Continue reading Employee advocacy: The untapped goldmine in your content marketing strategy →

Marketing work management best practices: Dashboards, templates and requests

Marketing Innovation

Following these practices will help organizations navigate and automate marketing projects more effectively. Chris Wood on June 20, 2023 Marketing work management tools help team members collaborate more effectively, eliminate silos inside the organization and improve the efficiency of work. Here are three best practices that enable teams to get the most out of their … Continue reading Marketing work management best practices: Dashboards, templates and requests →

Email subject line tips and best practices (with examples!) by Digital Marketing Depot

Email Marketing Strategy

Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought. Digital Marketing Depot on June 15, 2023   Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a … Continue reading Email subject line tips and best practices (with examples!) by Digital Marketing Depot →

4 AI categories impacting marketing: Predictive analytics

Predictive Analytics

While this area of AI has been around long enough, it shouldn’t be a substitute for strategic oversight by humans. Greg Kihlstrom on June 13, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) … Continue reading 4 AI categories impacting marketing: Predictive analytics →

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