And 48% of orgs are using it in marketing, according to a new Gartner study. Chris Wood on July 21, 2023 While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than … Continue reading Marketing leads other sectors in generative AI acceptance
MOps leaders can leverage AI tools like HubSpot’s Content Assistant and ChatSpot to boost productivity and effectiveness. Here’s how. Ali Schwanke on July 21, 2023 HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with … Continue reading How to use HubSpot’s AI tools in your sales and marketing
Here’s why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible. Greg Kihlstrom on July 17, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative … Continue reading 4 AI categories impacting marketing: Personalized customer journeys
There’s plenty of good advice about best practices in marketing. It’s also important to be aware of what not to do. Steve Petersen on July 13, 2023 There are plenty of articles about what one should do in marketing — best practices, hacks, tips, tricks and so on. However, sometimes it is helpful to think … Continue reading 5 don’ts in marketing operations
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Here’s what marketers need to know. Nicola Agius on July 12, 2023 Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million … Continue reading Marketing on Threads: What you need to know
Here’s what’s in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry. Lisa Peyton on July 10, 2023 at 9:25 Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over … Continue reading Top 5 XR and AI marketing trends in 2023
Learn the agile marketing areas where frequent change is acceptable and how to manage them efficiently. Stacey Ackerman on July 5, 2023 Agile marketing is all about change, but how do we balance agility and chaos? Let’s explore three components of the Agile Marketing Navigator framework the Guidepoint, Blueprint and Marketing Backlog — and where … Continue reading How to handle changes in agile marketing
It’s Doable: Disabled Marketing Veterans Launch Creative Agency by Richard Whitman , Columnist, June 30, 2023 Two ad holding company veterans have launched what they are calling the first creative agency—called Doable—that is founded and staffed by talent with disabilities. The founders include Hugh Boyle and Bob Wagner. Their mission is to improve representation of … Continue reading It’s Doable: Disabled Marketing Veterans Launch Creative Agency
Here are the AI-powered martech products, platforms and features announced this week. Constantine von Hoffman on June 29, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. AI-related survey of … Continue reading This week’s AI-powered marketing technology releases
Your marketing team is full of innovative ideas that could help the business grow. Here’s how to uncover them. Ruben Ugarte on June 29, 2023 Marketers are known as the “creative ones.” They always come up with tag lines and quirky campaigns. However, creativity doesn’t always mean innovation, especially if that helps the business move … Continue reading How to find innovative ideas to fuel your marketing decisions
