Susan Gilbert — July 25, 2018 Follow @SusanGilbert — July 25, 2018 Use Scrum in Agile Marketing to Bring More Visibility to Your Brand Social media and content curation are always in a state of flux — when it comes to being prepared for the latest marketing trends online we need to have a strong … Continue reading Applying the Scrum Principle to Agile Marketing
Kati Catalogna — July 25, 2018 — July 25, 2018 From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but … Continue reading How to Incorporate Video into Your Social Media Marketing Strategy
SEO is no longer about about low-quality, keyword-rich content. To make a website successful, SEO experts need a content marketing strategy. SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. … Continue reading Here’s why you should start thinking of content marketing as an SEO strategy
Ana Gotter — July 24, 2018 Follow @ana_gotter — July 24, 2018 Emma Watson has a bookclub with more than 215,000 members, and she shares book recommendations there and on her Instagram (which has more than 47 million followers) with a note about why she recommends it. If you were an author, what would you … Continue reading How to Get the Most Out of Influencer Marketing on Facebook & Instagram
Emily Andrews — July 23, 2018 — July 23, 2018 Big data has opened the door for businesses to market their products and services much more effectively. In fact, according to a new survey of senior executives, 64% of respondents said that data-driven marketing strategies produce better and faster results and are the key to … Continue reading Data-Driven Digital Marketing: How to Improve Your Marketing Strategies
Brett McHale — July 23, 2018 — July 23, 2018 If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were … Continue reading 5 Keys to Starting Your Own Digital Marketing Agency
Personal Branding Blog — July 20, 2018 — July 20, 2018 Having a focused email marketing plan is important to have in place for your personal brand in order to best connect with your subscribers. The right message for each list will greatly enhance your leads and sales. There are several ways that a segmented … Continue reading Use Email Segmenting to Improve Your Marketing and Communication
Joana Ferreira — July 18, 2018 Follow @JoanaMarketing — July 18, 2018 27707 / Pixabay LinkedIn is one of the best tools out there for finding jobs, but it’s also a great tool for recruiters and hiring managers to vet their candidates before inviting them to interview or when deciding on who to hire. If … Continue reading Creating The Perfect LinkedIn Profile For A Digital Marketing Job
Zach Heller — July 18, 2018 Follow @zheller — July 18, 2018 SMS, or text messaging, has been a channel used by marketers to communicate with prospective customers for years. But most companies don’t dare try it, or have never considered it. Why is that? If you ask them, they will most likely tell you … Continue reading Does SMS Marketing Actually Work?
By Stephen Moyers July 19th, 2018 Digital marketing is a central part of any business. To thrive in today’s society, you must be able to effectively advertise on online platforms, including social media. Experts are predicting significant changes in the digital marketing world. A recent technological advancement called Blockchain is set to adjust the way digital … Continue reading How Blockchain Technology Is Changing Digital Marketing
