Ana Gotter — July 18, 2018 Follow @ana_gotter — July 18, 2018 Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color– even if it’s only very, very subtly. It’s … Continue reading The Psychology of Color in Marketing & What It Means for Your Video Ads
Joana Ferreira — July 18, 2018 Follow @JoanaMarketing — July 18, 2018 rawpixel / Pixabay When it comes to marketing, we understand how important it is to build a trusting relationship with current and potential customers. Marketers spend hours perfecting the customer journey, analyzing the different touchpoints, personalizing their messages, and using data to find … Continue reading Why Relationship Building is Key in Digital Marketing
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires. Debbie Qaqish on July 17, 2018 Let’s face it — building a marketing operations (MO) function is hard. Building a world-class marketing operations … Continue reading Rent, buy or train? How to accelerate strategic marketing operations
Brian Basilico — July 17, 2018 Follow @bbasilico — July 17, 2018 This is the final part in the series I’ve been doing called What Is The Perfect Marketing Strategy For Your Business? Today I want to wrap it up with a final story and some thoughts. We’ve covered the six major points, and if … Continue reading What Is The Perfect Marketing Strategy For Your Business? The 6 Steps to Success
Rachel Foster — July 17, 2018 Follow @CopywriterTO — July 17, 2018 It seems that every week, we learn about a shiny, new way to engage B2B customers. However, there’s nothing quite as powerful (and affordable) as email marketing. In fact, 59% of B2B marketers say that email is their most effective channel for revenue … Continue reading 5 Best Practices for Successful B2B Email Marketing
Kristen Matthews — July 16, 2018 Follow @kristenwords— July 16, 2018 Affiliate marketing is an interesting space because brands tend to prefer to pay content creators based on performance while content creators tend to prefer an upfront fee for their posts. For brands to get content creators excited about their brand, there are a few … Continue reading How to Update Your Affiliate Marketing Strategy in 3 Steps
Nikki Richard — July 16, 2018 Follow @NikkiRichard79— July 16, 2018 Small business owners have a lot on their plates. Believe me, I know . . . I am one, myself! And because you’re so busy, there are probably days when you get so immersed in daily tasks that you’re not really working seeing a … Continue reading 3 Reasons Why Your Small Business Needs a Marketing Strategy
Brian Basilico — July 6, 2018 Follow @bbasilico — July 6, 2018 Buddy Guy – The Dog Part 1: What Is The Perfect Marketing Strategy For Your Business? Part 2: What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data Part 3: What Is The … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story
Amanda Clark — July 15, 2018 Follow @GrammarChicInc — July 15, 2018 Every business wants a robust presence on social media; indeed, it’s almost impossible to succeed without one. But social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. Actually, it requires a comprehensive … Continue reading 10 Things You Need for Successful Social Media Marketing
Monica Wilson — July 14, 2018 — July 14, 2018 Many companies have realized that using social media marketing results in higher conversion rates than traditional marketing. The following are 8 of the best social media marketing tips you can use to grow your business and improve sales. 1. Develop a digital marketing strategy Any … Continue reading 8 of The Best Social Media Marketing Tips We’ve Got
