James Scherer — October 30, 2018 — October 30, 2018 Email is one of the biggest drivers of sales around Black Friday. Do you have your strategy in place? This article will focus on five major email marketing tactics, specifically for Black Friday. The tactics in this post have increased purchase-rates by 90%, on average, … Continue reading 5 Email Marketing Tactics to Increase Sales by 90% This Black Friday
Tobin Lehman — October 29, 2018 Follow @gonewnorth — October 29, 2018 As the year draws to an end, the burning question is: how did you do on you goals? For most of us, the results are probably a mixed bag. Yet, sometimes, the question can lead us to a deeper question: did you set … Continue reading Setting Goals in Marketing & Sales
Jeff Pulvino — October 26, 2018 Follow @jeffpulvino — October 26, 2018 Handling your marketing single-handedly is not easy. While you can try to improve your weaker areas, this will likely take a lot of time and energy and when you are running a small business, your time and energy are precious. Instead of trying … Continue reading How to Delegate Marketing Tasks and Focus on Your Business Strengths
Viktor Bogdanov — October 26, 2018 Follow @easytiger1981 — October 26, 2018 No secret that at best, marketing and sales departments coexist peacefully, without interfering in each other’s affairs. That’s not bad. But only if the business owner is satisfied with the financial results and has no ambition to scale. However, if sales managers do … Continue reading Opposites Attract: How to Align Sales and Marketing
Jacob Brain — October 26, 2018 — October 26, 2018 Interns probably aren’t worth the trouble. Right? Whether it is Ryan Howard from The Office, April Ludgate from Parks and Recreation, or your own internship experiences, you likely have a pretty dismal view of interns. If you are lucky they can work a Keurig and … Continue reading The Guide to Getting Value from a Marketing Intern
Emma Knightly — October 25, 2018 — October 25, 2018 Four Approaches to Find the Right Digital Marketing SpecialistRecruitment is both a time consuming and critical task for business owners and hiring managers to get right (though recruitment management software can certainly help!) ;and hiring well for a digital marketing position is particularly tricky. Digital … Continue reading Interview Questions To Ask Digital Marketing Candidates
VerticalResponse — October 24, 2018 Follow @VR4SmallBiz — October 24, 2018 geralt / Pixabay Believe it or not, 2018 marks 40 years since email was first used for marketing purposes. Rather than nearing midlife-crisis territory, however, email marketing remains very much in its prime. When used correctly, it’s a cost-effective way to promote your products … Continue reading Email Marketing Turns 40: Here’s How it Still Benefits Your Business
Choncé Maddox — October 23, 2018 — October 23, 2018 Being self-employed puts you in one of those weird professional states where you’re experiencing freedom and limits at the same time. You may be free to set your own prices and choose when you work, but you’re not necessarily free to determine how much you … Continue reading Why Every Self-Employed Person Should Have a Marketing Funnel
Tobin Lehman — October 22, 2018 Follow @gonewnorth — October 22, 2018 In the B2B space, we can sometimes get lost looking for the newest shiny objects and forget about the basics of digital marketing. Don’t let that happen to email. There’s a reason it’s tried and true – it still holds the highest ROI. … Continue reading Back to Basics: Email Marketing For B2B
Derek Andersen — October 22, 2018 — October 22, 2018 On June 27th, Google combined its DoubleClick and Google Analytics suites under the name Google Marketing Platform. This unified stack gives advertisers a single point of control to plan, buy, measure, and optimize digital media. As a result, marketers can see a unified channel view … Continue reading Why Digital Marketers Should Pass Call Data into Google Marketing Platform
