Kristen Herhold — October 21, 2018 Follow @kristenherhold — October 21, 2018 Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s where the money is.” Similarly, businesses increasingly understand that the digital world is the … Continue reading Why Digital Marketing Is an Essential Investment
Jon-Mikel Bailey — October 19, 2018 Follow @jonmikelbailey — October 19, 2018 Email has died a thousand deaths. And each time, it comes back stronger and better than ever. Email isn’t going away. Social media needs it, businesses need it, and we all still need it. Email is still one of the best channels for … Continue reading A Simple Process for Email Marketing
Amreen Bhujwala — October 17, 2018 — October 17, 2018 Wouldn’t it be so easy if your email marketing could seamlessly tie your new leads with your existing sales funnel? The emails you send out to your potential leads would always be relevant while the sales pipeline would have fewer bad leads or leaks, and … Continue reading Benefits of Drip Email Marketing Campaigns
A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. Robin Kurzer on October 16, 2018 No more data silos! That’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The … Continue reading Sales and marketing: Decision makers say you’re sending mixed messages
Brian Mikes — October 16, 2018 Follow @betwext — October 16, 2018 Introduction To SMS Marketing For Small Business Are you looking at SMS marketing for a small business you own or manage? Well, you’re in the right spot. SMS marketing (also known as mobile marketing or text message marketing) is taking the small business … Continue reading Beginner’s Guide To SMS Marketing For Small Business
Search Advertising, Marketing Slowly Moves In-House, Per ANA Study by Laurie Sullivan @lauriesullivan, (October 15, 2018) Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% … Continue reading Search Advertising, Marketing Slowly Moves In-House, Per ANA Study
Tommy Wyher — October 12, 2018 — October 12, 2018 An amateur jobseeker only thinks about searching for job vacancies and job posting online, send resume, and start the waiting game for an interview. After months of waiting and sending more than a hundred resumes in job sites, most job seekers still cannot find a … Continue reading How Jobseekers Can Use Marketing Tools For Effective Job Search
Email Still Tops In B2B Content Marketing: Study by Ray Schultz , (October 10, 2018) Email campaigns remain the top B2B nurturing tool, according to a study by the Content Marketing Institute. Among the marketers, surveyed, 87% use emails to nurture their audience and move them along the sales funnel. In addition, 77% do so … Continue reading Email Still Tops In B2B Content Marketing: Study
Evan Maslennikov — October 9, 2018 Follow @Run_CPA— October 9, 2018 The Crypto Hype Train of 2017 made a lot of people rich but left even more people poor and looking for a tax attorney. You’ve heard the story. But what nobody’s told you is that the Crypto Industry is still a goldmine for hard-working … Continue reading The Nails and Fails of Crypto Affiliate Marketing in 2018
Triniti Burton — October 9, 2018 Follow @Triniti_Int — October 9, 2018 80% of all B2B leads generated via social media come from LinkedIn, according to this Oktopost infographic. Being recognizes as a thought leader or influencer through mastery of LinkedIn B2B marketing can deepen engagement with high-value audiences and provide significant visibility for your … Continue reading LinkedIn B2B Marketing: How These 8 Influencers are Crushing It
