Tag Archives: Marketing

[Guide] How To FOOLPROOF Your First Affiliate Marketing Campaign

Robert Woo — November 15, 2018 — November 15, 2018 You’ve signed up with Refersion. You’ve created your account and taken care of the basics. Now all that’s left is… actually launching a campaign. Many merchants get nervous at this step, not quite knowing how to first dip their toes into the affiliate marketing waters. … Continue reading [Guide] How To FOOLPROOF Your First Affiliate Marketing Campaign

Fintech Marketing Playbook: Maximizing Marketing ROI For Fintechs

Ashley Poynter — November 14, 2018 Follow @acegrl — November 14, 2018 Fintech companies have reached a tipping point and have pressed beyond the early stages of hype. According to the EY FinTech Adoption Index 2017, more than 20 markets are on the verge of mainstream adoption. The index notes that the adoption rate of … Continue reading Fintech Marketing Playbook: Maximizing Marketing ROI For Fintechs

Breaking through with meaningful content marketing in the age of storytelling

A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling

Chatbots for Marketing: What to Know Before Adopting Them into Your Strategy

Chelsea Boice — November 4, 2018 — November 4, 2018 mohamed_hassan / Pixabay 2018 has been a big year for marketing. From virtual reality to voice search, this year has brought forth some powerful technological advancements to help brands better connect, engage, and convert buyers. If you’ve been keeping up with these trends, then you’ve … Continue reading Chatbots for Marketing: What to Know Before Adopting Them into Your Strategy

Changing The Channel: How To Navigate E-Commerce Marketing Choices

Changing The Channel: How To Navigate E-Commerce Marketing Choices by Elizabeth Bleser , Columnist, (November 03, 2018) Recently, a CPG client of ours was lamenting how much more challenging her job has become, due to the sudden emergence of so many new e-commerce vendors, consultants, technologies, etc. She said that she used to think it … Continue reading Changing The Channel: How To Navigate E-Commerce Marketing Choices