Ryan Yaeger — January 14, 2019 Follow @YaegerBomb — January 14, 2019 Posting, tweeting, sharing, instant and easy connections with friends, family and brands – these are what makes social media such a popular platform for millions of people each and every day across networks like Facebook, YouTube and Twitter. Social media is also much … Continue reading Social Media Marketing: What to Expect in 2019
Kevin George — January 10, 2019 Follow @imkevin_monk — January 10, 2019 Just because you hit the “SEND” button does not mean the people on your email list will receive your messages. In fact, even if they have opted in to receive messages from you, studies have shown that for every five opt-in messages sent, … Continue reading How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take
Kelly MicKey — January 10, 2019 — January 10, 2019 A wave of digital technology is transforming industry after industry, and professional services are no exception to this trend. Potential clients now have new ways to learn about and vet potential service providers. This change is forcing firms to rethink their digital marketing strategies if … Continue reading Digital Marketing Strategy for Professional Services
Brittany Yost — January 4, 2019 — January 4, 2019 When you think of digital marketing platforms, are podcasts one of the avenues that come to mind? I would guess the answer is no. Too often, podcasts are overlooked in digital marketing strategies in favor of blogging or social media platforms such as Facebook, LinkedIn, … Continue reading Listen Up: 4 Reasons To Make Podcasts Part Of Your Digital Marketing Strategy
Victor Blasco — January 6, 2019 Follow @yumyumvideos — January 6, 2019 Video marketing is insanely effective. That’s something I can say with confidence since I have the numbers to back it up. That being said, harnessing videos’ amazing potential to engage your audience and deliver your message effectively isn’t something that “just happens”. It … Continue reading Strategic Video Marketing: How to Match Your Videos to Your Content Goals
Kate Van Dyke — January 6, 2019 — January 6, 2019 Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. More specifically, effective email marketing campaigns help your organization to: Stay … Continue reading How to Create Effective Email Marketing Campaigns
David Tile — January 4, 2019 — January 4, 2019 E-commerce is unique when it comes to the marketing realm in that you generally have hundreds or thousands of different pages, and are trying to promote some or all of them, as opposed to other sites whose digital marketing funnels may be concentrated on only … Continue reading 10 Content Marketing Lessons to Learn from Creative E-Commerce Brands
Tommy Wyher — January 3, 2019 — January 3, 2019 Guest posting to help with a company website’s SEO has changed immensely over the years. When guest posting has just come onto the scene, it was more like the wild west of marketing than anything else. People were not sure how the next search engine … Continue reading How Guest Posting Has Changed Over the Years in Digital Marketing
Aastha Sirohi — January 3, 2019 — January 3, 2019 Email integrations add power to your email marketing campaigns. Your first step when you start emailing is to import all of your existing contacts. Imagine if you had to type in each contact detail manually? Nope, not happening! With an email integration designed to integrate … Continue reading What Are Email Marketing Integrations & Why Do You Need Them?
Brands that embrace emerging technologies and advertising formats – like connected TV, visual and voice search and AR advertising – will thrive in the new year. Chris Loretto on January 2, 2019 From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past year. … Continue reading Digital marketing in 2019: Here’s where we’re headed this year
