Moving past attribution can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact. Kathleen Schaub on October 30, 2025 A tough conversation is unfolding between marketing leaders and the C-suite. CMOs are realizing that static, deterministic metrics like attribution create false narratives. Many fear CEOs … Continue reading Winning executive trust in the move beyond marketing attribution
We discuss how agent-powered organizations will reshape roles, workflows and leadership at the MarTech Conference. Here’s a recap. MarTechBot on November 14, 2025 Marketing is on the brink of another major evolution — one that will redefine how teams are structured, how work gets done and even what it means to lead. Artificial intelligence … Continue reading What AI and agents mean for marketing teams — now and in the future
Agencies relied on entry-level talent for execution. Now, AI is doing that work — and fast. Mike Pastore on October 24, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using the opportunity to think … Continue reading AI is changing the hiring practices of marketing agencies
Timeless Marketing in an AI-Driven World Carlie Buffan Sep 15, 2025 AI is changing the way people search and interact with content online. Features like AI Overviews might help with visibility, but they also mean fewer clicks—leaving many sites with less traffic even when rankings look strong. Discovery doesn’t happen in just one place anymore. It’s scattered … Continue reading Timeless Marketing in an AI-Driven World
AI’s promise means little without a clear plan. See how marketers can identify high-value workflows, remove friction and scale adoption with purpose. Melissa Reeve on October 23, 2025 The energy at this year’s INBOUND conference was electric, with one topic dominating the hallways, keynotes and coffee chats — artificial intelligence. Everyone was talking about … Continue reading Structuring AI for marketing impact through focused, real-world activation
Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched. Mike Pastore on October 16, 2025 ExactTarget, the tool that would go on to become Salesforce Marketing Cloud after it was acquired by Salesforce in 2013, was launched 25 years ago this year. Marketing Cloud … Continue reading Salesforce Marketing Cloud enters the agentic era
StackAdapt sees an opportunity to activate data and drive cross-channel impact. Mike Pastore on October 15, 2025 Programmatic platform StackAdapt today announced the general availability of a martech suite that includes email marketing, first-party data activation and programmatic advertising on a single platform. While programmatic ads and email traditionally live in different martech tools, … Continue reading StackAdapt unveils a martech suite combining programmatic, data and email marketing
AI only works when content is structured, connected and governed. DAM gives it the foundation to turn automation into performance. Gareth Chilton on October 14, 2025 Everyone’s talking about how AI is reshaping marketing. But in most organizations, the real bottleneck hasn’t changed. Content still lives in too many places, and metadata gaps keep … Continue reading DAM is the missing link in AI-powered marketing success
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep. Constantine von Hoffman on October 13, 2025 Salesforce officially launched Agentforce 360 today, its new AI-driven platform that embeds virtual agents across its ecosystem — including Slack. Announced just ahead of Dreamforce, the rollout … Continue reading Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams
ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan. Mike Pastore on September 30, 2025 ActiveCampaign used its Fall 2025 Innovations Keynote to showcase its AI capabilities and its vision for autonomous marketing, which includes over 25 AI agents that work continuously to assist marketers. The … Continue reading ActiveCampaign declares ‘the days of classic marketing automation are over’
