Sneha Mittal — May 3, 2019 Follow @genes_recoded — May 3, 2019 Entrepreneurship comes with its own set of challenges and with so many options out there, it might be difficult for you to master all aspects of the business. Marketing is evolving each day and even more with the technological evolution changing the way … Continue reading 101 Small Business Marketing Ideas, Part 1: Naming, Logos, & Branding
Larry Kim — May 3, 2019 Follow @larrykim — May 3, 2019 PhotoMIX-Company / Pixabay Are you investing time into your brand’s LinkedIn page? It’s easy for companies — especially B2C’s — to neglect LinkedIn in favor of channels like Instagram, Twitter and Facebook. But the truth is LinkedIn is a unicorn social channel where … Continue reading 9 Ways to Win at B2C Marketing on LinkedIn
Joseph Harisson — April 30, 2019 Follow @harisson_josh — April 30, 2019 Nowadays, the majority of customers find information online. This is where they also make a purchase decision. It is said that more than 293 billion emails are sent and received every single day! You cannot ignore this number. Similarly, you mustn’t walk away … Continue reading Email Marketing and Targeted Anchor Strategy Best Practices
Torrey Tayenaka — April 30, 2019 Follow @https://twitter.com/sparkhouse — April 30, 2019 In the past few years, video marketing has become increasingly popular. Google loves it. Customers love it. But what is it about video marketing that’s really so powerful? 1. Video Boosts Conversions and Sales Video makes it easier for your customers to connect … Continue reading The Power of Video Marketing
Sam Davtyan — April 29, 2019 Follow @samdavtyan — April 29, 2019 Video has been big in marketing for several years now, and it just keeps getting bigger. Customers connect with video in a way that they don’t with text – which is okay, because articles and videos do different jobs. Marketing videos need to … Continue reading Marketing Videos Are Exploding on Social Media – Take Advantage of It
Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution. Brian Handly on April 29, 2019 Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance and effectiveness. BIA Advisory Services shows that marketers will spend over $26 … Continue reading Location-based marketing: What works and what doesn’t in a campaign
Jon Zacharias — April 25, 2019 — April 25, 2019 So you’ve taken the plunge and have decided to use Instagram as a way to advertise your products and brand. Here are a few things to keep in mind to get the most out of using this social media platform. Set Up a Business Profile … Continue reading 7 Instagram Marketing Hacks You Must Know
Ryan Yaeger — April 28, 2019 Follow @YaegerBomb — April 28, 2019 Advertising is a constantly evolving industry, both for those who work within it and those who rely upon it. While that has been the case for decades, the digital era has put it all in flux on a far more rapid scale. It’s … Continue reading Right Place, Right Time: How Your Peers Are Using Digital Marketing in 2019
Ashley Poynter — April 28, 2019 Follow @acegrl — April 28, 2019 Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. Both established players and startups in the fintech space are battling for the limelight. Fintechs face a unique twist to traditional marketing woes – … Continue reading 5 Quick Content Marketing Tactics for Fintech Lead Generation
Remington Begg — April 26, 2019 Follow @remingtonbegg — April 26, 2019 Sure we all dream of a day where we reach #inboxzero. We say we’re tired of email. We move to communication channels and tools like Slack, Flock, Facebook Messenger, Whatsapp and others. And we see the calls that “email is dead.” But the … Continue reading Has Conversational Marketing Killed Email?
